Jochen Wirtz
Services Marketing: People, Technology, Strategy, 9th edition
J Wirtz, C Lovelock
World Scientific, ISBN 978-194-4659-00-4, 2021
Marketing de Serviços: Pessoas, Tecnologia e Estratégia, 8th edition
J Wirtz, MA Hemzo, C Lovelock
Publisher: Saraiva/SOMOS, 2020
Congruency of Scent and Music as a Driver of In-store Evaluations and Behavior
AS Mattila, J Wirtz
Journal of Retailing 77 (2), 273-289, 2001
Pemasaran Jasa: Manusia, Tekhnologi, Strategi Jilid I
C Lovelock, J Wirtz, J Mussry
Erlanggah, Indonesia, 2010
Marketing des Services, 7th edition
C Lovelock, J Wirtz, D Lapert, A Munos
Paris: Pearson Education, 2015
Consumer responses to compensation, speed of recovery and apology after a service failure
J Wirtz, AS Mattila
International Journal of Service Industry Management 15 (2), 150-166, 2004
Managing Brands and Customer Engagement in Online Brand Communities
J Wirtz, A den Ambtman, J Bloemer, C Horváth, B Ramaseshan, ...
Journal of Service Management 24 (3), 223-244, 2013
The effects of incentives, deal proneness, satisfaction and tie strength on word-of-mouth behaviour
J Wirtz, P Chew
International Journal of Service Industry Management 13 (2), 141-162, 2002
Consumer satisfaction with services: Integrating the environment perspective in services marketing into the traditional disconfirmation paradigm
J Wirtz, JEG Bateson
Journal of Business Research 44 (1), 55-66, 1999
Brave New World: Service Robots in the Frontline
J Wirtz, P Patterson, W Kunz, T Gruber, VN Lu, S Paluch, A Martins
Journal of Service Management 29 (5), 907-931, 2018
The role of store environmental stimulation and social factors on impulse purchasing
AS Mattila, J Wirtz
Journal of Services Marketing 22 (7), 562-567, 2008
Essentials of Services Marketing, 3rd edition
J Wirtz, C Lovelock
Pearson Education; ISBN 978-1-292-08995-9, 2017
The moderating role of target-arousal on the impact of affect on satisfaction—an examination in the context of service experiences
J Wirtz, AS Mattila, RLP Tan
Journal of Retailing 76 (3), 347-365, 2000
Perceived fairness of demand-based pricing for restaurants
SE Kimes, J Wirtz
Cornell Hotel & Restaurant Quarterly 43 (1), 31-37, 2002
Has revenue management become acceptable?
SE Kimes, J Wirtz
Journal of Service Research 6 (2), 125-135, 2003
How effective are loyalty reward programs in driving share of wallet?
J Wirtz, AS Mattila, M Oo Lwin
Journal of Service Research 9 (4), 327-334, 2007
Customers behaving badly: a state of the art review, research agenda and implications for practitioners
R Fisk, S Grove, LC Harris, DA Keeffe, KL Daunt, R Russell‐Bennett, ...
Journal of Services Marketing, 2010
The role of preconsumption affect in postpurchase evaluation of services
A Mattila, J Wirtz
Psychology & Marketing 17 (7), 587-605, 2000
Consumer online privacy concerns and responses: a power–responsibility equilibrium perspective
M Lwin, J Wirtz, JD Williams
Journal of the Academy of Marketing Science 35 (4), 572-585, 2007
The moderating role of familiarity in fairness perceptions of revenue management pricing
J Wirtz, SE Kimes
Journal of Service Research 9 (3), 229-240, 2007
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Artikkelit 1–20