Teck Ming Tan
Teck Ming Tan
Assistant Professor of Marketing, University of Oulu
Verified email at oulu.fi - Homepage
Title
Cited by
Cited by
Year
Hierarchical chain of consumer-based brand equity: Review from the fast food industry
TM Tan, H Ismail, D Rasiah
The International Business & Economics Research Journal 10 (9), 67, 2011
762011
The adoption and concerns of e-finance in Malaysia
K Narayanasamy, D Rasiah, TM Tan
Electronic Commerce Research 11 (4), 383-400, 2011
612011
Consumer-based brand equity in the service shop
TM Tan, TW Liew, LSS William, OBF Michelle, SM Tan
International Journal of Marketing Studies 4 (4), 60, 2012
302012
A comparative study of creation of self-brand connection amongst well-liked, new, and unfavorable brands
TM Tan, J Salo, J Juntunen, A Kumar
Journal of Business Research 92, 71-80, 2018
262018
The common challenges of brand equity creation among local fast food brands in Malaysia
TM Tan, D Rasiah, H Ismail
International Journal of Business and Management 8 (2), 96, 2013
232013
Malaysian Fast Food Brand Equity
TM Tan, H Ismail, D Rasiah
Journal of Developing Area 49 (5), 53-65, 2015
182015
The role of temporal focus and self-congruence on consumer preference and willingness to pay: A new scrutiny in branding strategy
TM Tan, J Salo, J Juntunen, A Kumar
European Journal of Marketing, 2019
142019
Linking concepts of playfulness and well-being at work in retail sector
S Alatalo, EL Oikarinen, A Reiman, TM Tan, EL Heikka, ...
Journal of Retailing and Consumer Services 43, 226-233, 2018
132018
Review of credit guarantee corporation malaysia (CGCM) initiatives to enhance small and medium enterprises performance
D Rasiah, TM Tan
International Journal of Business and Management 7 (20), 101, 2012
122012
Mergers Improve Efficiency of Malaysian Commercial Banks
D Rasiah, TM Tan, AHBA Hamid
International Journal of Economics and Finance 6 (8), 289, 2014
10*2014
A review of online trust branding strategies of financial services industries in Malaysia and Australia
TM Tan, D Rasiah
Advances in Management & Applied Economics 1 (1), 125-150, 2011
62011
A theoretical review of improving self service effectiveness using customer feedback at commercial banks
D Rasiah, TM Tan
European journal of economics, finance and administrative sciences 23 (1 …, 2010
62010
Does speaker’s voice enthusiasmaffect social cue, cognitive load and transfer in multimedia learning?
TW Liew, SM Tan, TM Tan, SN Kew
Information and Learning Sciences, 2020
52020
An empirical study on brand equity in Malaysian fast food industry
TM Tan
Multimedia University, 2012
52012
Recover from a service failure: The differential effects of brand betrayal and brand disappointment on an exclusive brand offering
TM Tan, MS Balaji, EL Oikarinen, S Alatalo, J Salo
Journal of Business Research 123, 126-139, 2021
32021
Does gender contribute moderating effect in brand equity model
TM Tan, SM Tan, W Lee, MBF Ong, TW Liew
International Journal of Research in Management 3, 1-15, 2012
32012
When a Brand Betrayed Me: How Brand Betrayal Increases Consumer Self-Disclosure For Future Personalized Offerings
TM Tan, J Salo, J Aspara
NA–Advances in Consumer Research 47, 2019
22019
The effect of temporal distance on self-presentation by brand
TM Tan, J Salo, J Juntunen, A Kumar
NA–Advances in Consumer Research 45, 481-485, 2017
22017
Does brand equity model vary between female and male? Result of an empirical investigation
TM Tan, SM Tan, L William, OSF Michelle, TW Liew
International Journal of Research in Management 2 (3), 1-15, 2012
22012
The happy virtual agent and its impact on the human customer in the service encounter
M Soderlund, EL Oikarinen, TM Tan
Journal of Retailing and Consumer Services, 2020
12020
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