| One size doesn’t fit all: a uses and gratifications analysis of social media platforms MJ Pelletier, A Krallman, FG Adams, T Hancock Journal of Research in Interactive Marketing 14 (2), 269-284, 2020 | 179 | 2020 |
| Idiosyncratic service experiences: When customers desire the extraordinary in a service encounter JE Collier, DC Barnes, AK Abney, MJ Pelletier Journal of Business Research 84, 150-161, 2018 | 130 | 2018 |
| # IHateYourBrand: adaptive service recovery strategies on Twitter AK Abney, MJ Pelletier, TRS Ford, AB Horky Journal of Services Marketing 31 (3), 281-294, 2017 | 103 | 2017 |
| Experiential purchase quality: Exploring the dimensions and outcomes of highly memorable experiential purchases MJ Pelletier, JE Collier Journal of Service Research 21 (4), 456-473, 2018 | 63 | 2018 |
| @ Size vs.# Impact: Social media engagement differences amongst Facebook, Twitter, and Instagram A Krallman, MJ Pelletier, FG Adams Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | 37 | 2016 |
| Exploring the Facebook Like: a product and service perspective MJ Pelletier, AB Horky Journal of Research in Interactive Marketing 9 (4), 337-354, 2015 | 31 | 2015 |
| Talking together: using intercollegiate podcasts for increased engagement in marketing education S McCarthy, M Pelletier, A McCoy Marketing Education Review 31 (2), 125-130, 2021 | 19 | 2021 |
| Intercollegiate role-play: Creating a sense of reality and uncertainty in the sales classroom MJ Pelletier, KH Hopkins Journal for Advancement of Marketing Education 26, 25-30, 2018 | 13 | 2018 |
| Fexit: The effect of political and promotional communication from friends and family on Facebook exiting intentions MJ Pelletier, AB Horky, AK Fox Journal of Business Research 122, 321-334, 2021 | 11 | 2021 |
| The anatomy of a facebook like: An exploratory study of antecedents and outcomes M Pelletier, A Horky Annals of the Society for Marketing Advances 25, 207-208, 2013 | 5 | 2013 |
| A Nuanced Analysis of Salesperson Grit: Exploring Perseverance, Consistency, and Mind-set MM Lastner, MC Peasley, MJ Pelletier Journal of Business-to-Business Marketing 29 (3-4), 271-291, 2022 | 3 | 2022 |
| Two faces of brand hate: Corporate vs. human brands: An abstract KW Graham, MJ Pelletier, K Wilder Academy of Marketing Science Annual Conference, 513-514, 2020 | 3 | 2020 |
| It’s not whether you win or lose, it’s how you play: customer delight in unpredictable experiential encounters DC Barnes, MJ Pelletier, JE Collier, SE Beatty European Journal of Marketing 56 (8), 2216-2249, 2022 | 2 | 2022 |
| Selling the value: Perceptions of value from key stakeholders in university sales centers MM Lastner, LL Scribner, MJ Pelletier Journal of Global Scholars of Marketing Science 33 (3), 382-401, 2023 | 1 | 2023 |
| Get it before it’s gone: Understanding scarcity perceptions in fashion: An abstract A Krallman, M Pelletier, D Barnes Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | 1 | 2020 |
| Effects of Video Manipulation on Believability and Consumer Attitudes in Direct-to-Consumer Pharmaceutical Advertising: An Abstract MJ Pelletier, KW Graham, K Hopkins, CD Hopkins Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
| Self-Expansion in Experiential Consumption: An Abstract MJ Pelletier, JE Collier Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | | 2017 |
| Cool, Social Media, and Marketing Communications Strategy: An Anarchy-Network Logic of Value Creation M Pelletier, FG Adams Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | | 2016 |
| # IHATEYOURBRAND: Social Media Service Recovery Strategies via Twitter A Krallman, TR Ford, MJ Pelletier, A Horky Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | | 2016 |
| Can I Borrow That? Antecedents and Outcomes from Sharing of Digital Services A Horky, MJ Pelletier | | 2016 |
