Seuraa
Hannu Saarijärvi
Hannu Saarijärvi
Professor of Marketing
Vahvistettu sähköpostiosoite verkkotunnuksessa tuni.fi
Nimike
Viittaukset
Viittaukset
Vuosi
Value co‐creation: theoretical approaches and practical implications
H Saarijärvi, PK Kannan, H Kuusela
European business review 25 (1), 6-19, 2013
6162013
Strategiana asiakaskokemus: Miksi, mitä, miten?
H Saarijärvi, P Puustinen
Docendo, 2020
3332020
How perceived value drives the use of mobile financial services apps
H Karjaluoto, AA Shaikh, H Saarijärvi, S Saraniemi
International Journal of Information Management 47, 252-261, 2019
2902019
Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail
O Tyrväinen, H Karjaluoto, H Saarijärvi
Journal of Retailing and Consumer Services 57, 102233, 2020
2392020
Using artificial intelligence to create value in insurance
M Riikkinen, H Saarijärvi, P Sarlin, I Lähteenmäki
International Journal of Bank Marketing 36 (6), 1145-1168, 2018
2142018
The mechanisms of value co-creation
H Saarijärvi
Journal of Strategic Marketing 20 (5), 381-391, 2012
1812012
Customer relationship management: the evolving role of customer data
H Saarijärvi, H Karjaluoto, H Kuusela
Marketing intelligence & planning 31 (6), 584-600, 2013
1232013
The value propositions of multi-, cross-, and omni-channel retailing
M Yrjölä, H Saarijärvi, H Nummela
International Journal of Retail & Distribution Management 46 (11/12), 1133-1152, 2018
1182018
Reverse use of customer data: implications for service-based business models
H Saarijärvi, C Grönroos, H Kuusela
Journal of Services Marketing 28 (7), 529-537, 2014
1062014
From selling to supporting–Leveraging mobile services in the context of food retailing
H Saarijärvi, L Mitronen, M Yrjölä
Journal of Retailing and Consumer Services 21 (1), 26-36, 2014
1062014
Omni-channel retailing: propositions, examples and solutions
M Yrjölä, MT Spence, H Saarijärvi
The International Review of Retail, Distribution and Consumer Research 28 (3 …, 2018
1002018
Customer perceived value, satisfaction, and loyalty: the role of willingness to share information
M Leppäniemi, H Karjaluoto, H Saarijärvi
The International Review of Retail, Distribution and Consumer Research 27 (2 …, 2017
922017
A customer value perspective to service experiences in restaurants
M Yrjölä, T Rintamäki, H Saarijärvi, J Joensuu, G Kulkarni
Journal of Retailing and Consumer Services 51, 91-101, 2019
862019
Uncovering consumers’ returning behaviour: a study of fashion e-commerce
H Saarijärvi, UM Sutinen, LC Harris
The International Review of Retail, Distribution and Consumer Research 27 (3 …, 2017
802017
Extending customer relationship management: from empowering firms to empowering customers
H Saarijärvi, H Karjaluoto, H Kuusela
Journal of Systems and Information Technology 15 (2), 140-158, 2013
782013
Consumer-to-consumer e-commerce: outcomes and implications
M Yrjölä, T Rintamäki, H Saarijärvi, J Joensuu
The International Review of Retail, Distribution and Consumer Research 27 (3 …, 2017
562017
From electronic WOM to social EWOM: Bridging the trust deficit
J Pihlaja, H Saarijärvi, MT Spence, M Yrjölä
Journal of Marketing Theory and Practice 25 (4), 340-356, 2017
532017
Consumer cooperatives: Uncovering the value potential of customer ownership
A Talonen, I Jussila, H Saarijärvi, T Rintamäki
AMS review 6, 142-156, 2016
522016
Sociodemographic differences in motives for food selection: results from the LoCard cross-sectional survey
H Konttinen, O Halmesvaara, M Fogelholm, H Saarijärvi, J Nevalainen, ...
International Journal of Behavioral Nutrition and Physical Activity 18 (1), 1-15, 2021
482021
An integrative framework for managing customer value propositions
T Rintamäki, H Saarijärvi
Journal of Business Research 134, 754-764, 2021
482021
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Artikkelit 1–20