Giuseppe FESTA
Giuseppe FESTA
Associate Prof. of "Business Management", Dept. of Economics and Statistics, University of Salerno
Vahvistettu sähköpostiosoite verkkotunnuksessa - Kotisivu
The (r) evolution of wine marketing mix: From the 4Ps to the 4Es
G Festa, MT Cuomo, G Metallo, A Festa
Journal of Business Research 69 (5), 1550-1555, 2016
A value co-creation model for wine tourism
G Festa, D Vrontis, A Thrassou, MV Ciasullo
International Journal of Management Practice 8 (3), 247-267, 2015
Financing knowledge-intensive enterprises: evidence from CVCs in the US
M Rossi, G Festa, L Solima, S Popa
The Journal of Technology Transfer 42 (2), 338-353, 2017
Exploring consumer insights in wine marketing: An ethnographic research on# Winelovers
MT Cuomo, D Tortora, G Festa, A Giordano, G Metallo
Psychology & Marketing 33 (12), 1082-1090, 2016
Enablers for end‐user entrepreneurship: An investigation on Italian food bloggers
MT Cuomo, D Tortora, G Festa, A Giordano, G Metallo
Psychology & marketing 34 (12), 1109-1118, 2017
Cooperating for competing-a small Italian wineries' internationalisation strategy case study
G Festa, MV Ciasullo, D Vrontis, A Thrassou
Global Business and Economics Review 19 (5), 648-670, 2017
Corporate venture capitalists’ ambidexterity: myth or truth?
M Rossi, G Festa, A Papa, P Scorrano
IEEE Transactions on Engineering Management, 2019
Opportunities and challenges in the contribution of wine routes to wine tourism in Italy–A stakeholders' perspective of development
G Festa, SMR Shams, G Metallo, MT Cuomo
Tourism Management Perspectives 33, 100585, 2020
Evoluzione del marketing management nelle aziende sanitarie sanitarie: scenari e soluzioni ICT
G Festa
Giappichelli, 2003
reputazione del territorio nella comunicazione del vino
MV Ciasullo, G Festa
Atti del XXIV Convegno annuale di Sinergie, 2012
Relationship management in the business of quality and communication
G Metallo, M Teresa Cuomo, G Festa
Total Quality Management & Business Excellence 18 (1-2), 119-133, 2007
Impacts of Code of ethics on financial performance in the Italian listed companies of bank sector
MT Cuomo, D Tortora, A Mazzucchelli, G Festa, A Di Gregorio, G Metallo
JBAFP 1 (1), 1-1, 2019
Big data for big pharma: Harmonizing business process management to enhance ambidexterity
G Festa, I Safraou, MT Cuomo, L Solima
Business Process Management Journal, 2018
An analysis of wine tourism in Italy from a strategic service-based perspective
A Tommasetti, G Festa
Service Science 6 (2), 122-135, 2014
Enhancing stakeholder networks in wine tourism–evidence from Italian small municipalities
G Festa, SMR Shams, G Metallo, MT Cuomo
EuroMed Journal of Business, 2019
Digital transformation and tourist experience co-design: Big social data for planning cultural tourism
MT Cuomo, D Tortora, P Foroudi, A Giordano, G Festa, G Metallo
Technological Forecasting and Social Change 162, 120345, 2021
User‐generated content in the era of digital well‐being: A netnographic analysis in a healthcare marketing context
MT Cuomo, D Tortora, A Giordano, G Festa, G Metallo, E Martinelli
Psychology & Marketing 37 (4), 578-587, 2020
When corporations get disruptive, the disruptive get corporate: Financing disruptive technologies through corporate venture capital
M Rossi, G Festa, A Devalle, J Mueller
Journal of Business Research 118, 378-388, 2020
To invest or to harvest? Corporate venture capital ambidexterity for exploiting/exploring innovation in technological business
M Rossi, G Festa, F Fiano, R Giacobbe
Business Process Management Journal, 2019
Building a ‘non-core business theory’-the case of wine tourism for wine firms
G Festa, MT Cuomo, G Metallo, P Foroudi
The 6th GIKA–Global Innovation & Knowledge Academy Conference GIKA, 2016
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Artikkelit 1–20