| Role of brand love and consumers’ demographics in building consumer–brand relationship S Nawaz, Y Jiang, F Alam, MZ Nawaz Sage Open 10 (4), 2158244020983005, 2020 | 66 | 2020 |
| Let’s Buy with Social Commerce Platforms Through Social Media Influencers: An Indian Consumer Perspective F Alam, M Tao, E Lahuerta-Otero, Z Feifei Frontiers in Psychology 13, 1176, 2022 | 18 | 2022 |
| Digital transformation and firm performance: Benefit from letting users participate F Zhao, T Meng, W Wang, F Alam, B Zhang Journal of Global Information Management (JGIM) 31 (1), 1-23, 2023 | 11 | 2023 |
| The role of cultural intelligence in the relationship between platform trust and loyalty: the perspective from OTA platforms M Tao, F Alam, MZ Nawaz, J Khan International Journal of Online Marketing (IJOM) 11 (2), 17-31, 2021 | 9 | 2021 |
| Do religiosity and ethnocentrism influence Indian consumers’ unwillingness to buy halal-made products? The role of animosity toward halal products M Tao, E Lahuerta-Otero, F Alam, JS Aldehayyat, MR Farooqi, P Zhuoqun Frontiers in Psychology 13, 840515, 2022 | 6 | 2022 |
| Social currencies of social media influencers (SMIS) matter purchase intention on social E-commerce platform during COVID-19 M Tao, SK Safiuddin, QM Ali, S Nawaz, F Alam RMC Journal of Social Sciences and Humanities 1 (3), 41-50, 2020 | 5 | 2020 |
| Is COVID-19 generating pandemic animosity among nations and consumers? A theoretical overview S Nawaz, J Yun, MZ Nawaz, F Aalam RMC Journal of Social Sciences and Humanities 1 (1), 44-50, 2020 | 3 | 2020 |
| Impact of Value Co-Creation on Customer Loyalty: The Role of Trust and Satisfaction HKA Wahab, M Tao, F Alam, EC Ocloo International Journal of E-Business Research (IJEBR) 18 (1), 1-20, 2022 | 2 | 2022 |
| Roles of platform quality, platform satisfaction, and intrinsic motivation toward English learning: Perspective from online platforms T Meng, A Faizan, Q Baofang, C He Education and Information Technologies, 1-27, 2023 | 1 | 2023 |
| Exploring the Impact of Virtual Reality Quality on Travel Intention from the Perspective of Destination Marketing B Ahmed, T Meng, A Faizan, M Syed, Hussain SMART Journal of Business Management Studies (ISSN: 0973-1598) 19 (2), 72-83, 2023 | 1 | 2023 |
| E-Learning Under COVID-19: Factors Affecting Students and Teachers Intentions Towards Online Education X Wang, M Farooq, F Alam, Q Zhang Journal of Information Management 9 (1), 1-19, 2022 | 1 | 2022 |
| THE INTERCONNECTIONS OF GREEN MOTIVES AND CORPORATE SOCIAL PERFORMANCE: THE MEDIATING ROLE OF GREEN PRACTICES A Khan, H Ahmed, MN Shafique, MZ Yusuf, F Alam Sarhad Journal of Management Sciences (SJMS) 6 (2), 163-186, 2020 | 1 | 2020 |
| Crafting a framework: a Delphi method approach to formulating a maker literacy assessment model for primary school students in China B Min, F Alam, W Zhao, J Tao Humanities and Social Sciences Communications 11 (1), 1-11, 2024 | | 2024 |
| Get Ready to Buy With Me: The Effect of Social Presence Interaction and Social Commerce Intention on S-commerce Live Streaming M Tao, F Alam, E Lahuerta-Otero, C Mengyuan SAGE Open 14 (1), 21582440241232751, 2024 | | 2024 |
| Do Self-Reliance and Patriotism Influence Indian Consumer Unwillingness to Buy Chinese Products? The Role of Consumer Animosity M Tao, A Shoham, F Alam, J Khan Journal of International Consumer Marketing, 1-20, 2024 | | 2024 |
| Do social media influencers influence the vaccination drive? An application of source credibility theory and uses and gratification theory F Alam, M Tao, R Rastogi, A Mendiratta, R Attri Technological Forecasting and Social Change 198, 122973, 2024 | | 2024 |
| Halal food purchase intention: the mediating role of trust in the Chinese consumer market M Tao, P Zhuoqun, F Alam International Journal of Services Technology and Management 28 (5-6), 343-359, 2023 | | 2023 |
Dr. Muhammad Zahid NawazAssistant Professor of Marketing at INSEEC Business School, France.Verified email at inseec.com
