| Global business: Planning for sales and negotiations CP Schuster, MJ Copeland (No Title), 1996 | 107 | 1996 |
| Internationalizing the marketing curriculum: The professional marketer's perspective WJ Lundstrom, DS White, CP Schuster Journal of Marketing Education 18 (2), 5-16, 1996 | 81 | 1996 |
| Comparison of cigarette and alcohol advertising controversies CP Schuster, CP Powell Journal of Advertising 16 (2), 26-33, 1987 | 73 | 1987 |
| Asking questions: Some characteristics of successful sales encounters CP Schuster, JE Danes Journal of Personal Selling & Sales Management 6 (1), 17-27, 1986 | 69 | 1986 |
| Assessing the impact of executive MBA international travel courses CP Schuster, RO Zimmerman, CB Schertzer, PW Beamish Journal of Marketing Education 20 (2), 121-132, 1998 | 59 | 1998 |
| Microcomputer versus mainframe usage by marketing professionals JT Mentzer, CP Schuster, DJ Roberts Journal of the Academy of Marketing Science 15, 1-9, 1987 | 42 | 1987 |
| Market segmentation practices of exporting companies CP Schuster, CD Bodkin Industrial Marketing Management 16 (2), 95-102, 1987 | 40 | 1987 |
| Executive insights: Global business exchanges—Similarities and differences around the world CP Schuster, MJ Copeland Journal of International Marketing 7 (2), 63-80, 1999 | 39 | 1999 |
| Microcomputer versus mainframe usage in logistics JT Mentzer, CP Schuster, DJ Roberts Logistics and Transportation Review 26 (2), 115, 1990 | 37 | 1990 |
| Planning and implementing overseas travel classes for executive MBA students CP Schuster Marketing Education Review 3 (3), 54-60, 1993 | 35 | 1993 |
| Using marketing research to develop student recruiting strategies CP Schuster, P Costantino NACTA Journal, 4-8, 1986 | 33 | 1986 |
| Global business practices: Adapting for success CP Schuster, MJ Copeland (No Title), 2006 | 26 | 2006 |
| If time is money is it a common currency? Time in Anglo, Asian, and Latin cultures GH Brodowsky, BB Anderson, CP Schuster, O Meilich, M Ven Venkatesan Journal of Global Marketing 21 (4), 245-257, 2008 | 24 | 2008 |
| Cross-cultural communication: Issues and implications C Schuster, M Copeland International business negotiations, 131-152, 1996 | 22 | 1996 |
| Cultural theory in use: the intersection of structure, process and communication in business practice CP Schuster, MJ Copeland Journal of Public Affairs: An International Journal 8 (4), 261-280, 2008 | 19 | 2008 |
| The consumer... or else!: consumer-centric business paradigms DF Dufek, CP Schuster Routledge, 2011 | 14 | 2011 |
| Promoting a region for international investment: An integrated marketing program CP Schuster, AC Samli Journal of Public Policy & Marketing 8 (1), 252-264, 1989 | 12 | 1989 |
| Secondary data: Collection and analysis-Classroom activities for learning CP Schuster, B Anderson, G Brodowsky | 11 | 2014 |
| 15. Negotiating in BRICs: business as usual isn’t CP Schuster Emerging Economies and the Transformation of International Business, 410, 2006 | 11 | 2006 |
| Public‐private partnerships in international trade: a lobbying effort from passive to aggressive in the USA? C Schuster, W Lundstrom Journal of Public Affairs: An International Journal 2 (3), 125-135, 2002 | 11 | 2002 |
