Firm-specific assets, multinationality, and financial performance: A meta-analytic review and theoretical integration AH Kirca, GTM Hult, K Roth, ST Cavusgil, MZ Perryy, MB Akdeniz, ... Academy of management journal 54 (1), 47-72, 2011 | 382 | 2011 |
Reciprocity in relationship marketing: A cross-cultural examination of the effects of equivalence and immediacy on relationship quality and satisfaction with performance JJ Hoppner, DA Griffith, RC White Journal of International Marketing 23 (4), 64-83, 2015 | 134 | 2015 |
The effects of service on multichannel retailers' brand equity RC White, S Joseph-Mathews, CM Voorhees Journal of Services Marketing, 2013 | 98 | 2013 |
Fool’s gold? Assessing the impact of the value of airline loyalty programs on brand equity perceptions and share of wallet CM Voorhees, RC White, M McCall, P Randhawa Cornell Hospitality Quarterly 56 (2), 202-212, 2015 | 53 | 2015 |
None of the Glory: The Implications of Customer Attributions of Credit in Successful Co-Productive Service Experiences RC White, CM Voorhees, BL Bourdeau, JJ Hoppner Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2016 | 2 | 2016 |
A few feet to failure: Two essays on enhancing the service experience through customer contact employee performance RC White Michigan State University. Marketing, 2011 | 2 | 2011 |
Rebranding the" Historic Island City". R White, C Porter, A Lamberson Journal of Case Studies 39 (1), 2021 | 1 | 2021 |
The Importance of Being Earnest: The Authenticity of Reciprocity in Marketing Exchange Relationships JJ Hoppner, RC White Marketing Challenges in a Turbulent Business Environment, 385-385, 2016 | 1 | 2016 |
The Social Influence of the Manager on Customer Contact Employee Behavior: A Structured Abstract RC White, RJ Calantone, CM Voorhees Thriving in a New World Economy, 267-269, 2016 | | 2016 |
Session 4.4. Co; Creation and Service Strategies K Ranjan, G Shainesh, R White, C Voorhees, B Bourdeau, C Blankson, ... Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2015 | | 2015 |
Cornell Hospitality Quarterly 見かけ倒しか? ブランドエクイティ知覚と顧客内シェア (ワレットシェア) へ航空会社のロイヤルティプログラムの価値が及ぼす影響 (前号つづき) CM Voorhees, RC White, M McCall 月刊ホテル旅館 52 (9), 124-117, 2015 | | 2015 |
Does Satisfaction Lead to Loyalty? An Attributional Theory Approach RC White, CM Voorhees Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference …, 2015 | | 2015 |