Mike Molesworth
Mike Molesworth
Henley Business School, Marketing and Reputation
Vahvistettu sähköpostiosoite verkkotunnuksessa henley.ac.uk - Kotisivu
Nimike
Viittaukset
Viittaukset
Vuosi
Having, being and higher education: The marketisation of the university and the transformation of the student into consumer
M Molesworth, E Nixon, R Scullion
Teaching in higher Education 14 (3), 277-287, 2009
5172009
The marketisation of higher education
M Molesworth, R Scullion, E Nixon
Routledge, 2010
4222010
Concepts and practices of digital virtual consumption
J Denegri‐Knott, M Molesworth
Consumption, Markets and Culture 13 (2), 109-132, 2010
2142010
Buying cars online: the adoption of the web for high‐involvement, high‐cost purchases
M Molesworth, JP Suortti
Journal of Consumer Behaviour: An International Research Review 2 (2), 155-168, 2002
1422002
Real brands in imaginary worlds: investigating players' experiences of brand placement in digital games
M Molesworth
Journal of Consumer Behaviour 5 (4), 355-366, 2006
1022006
I'll sell this and I'll buy them that’: eBay and the management of possessions as stock
J Denegri‐Knott, M Molesworth
Journal of Consumer Behaviour: An International Research Review 8 (6), 305-315, 2009
922009
Success in the management of crowdfunding projects in the creative industries
J Hobbs, G Grigore, M Molesworth
Internet Research, 2016
802016
‘Love it. Buy it. Sell it’ Consumer desire and the social drama of eBay
J Denegri-Knott, M Molesworth
Journal of Consumer Culture 10 (1), 56-79, 2010
712010
Digital play and the actualization of the consumer imagination
M Molesworth, J Denegri-Knott
Games and Culture 2 (2), 114-133, 2007
712007
The messy social lives of objects: Inter‐personal borrowing and the ambiguity of possession and ownership
R Jenkins, M Molesworth, R Scullion
Journal of Consumer Behaviour 13 (2), 131-139, 2014
662014
The relationship between ownership and possession: observations from the context of digital virtual goods
RD Watkins, J Denegri-Knott, M Molesworth
Journal of Marketing Management 32 (1-2), 44-70, 2016
652016
Attachment to digital virtual possessions in videogames
R Watkins, M Molesworth
Research in consumer behavior 14, 153-171, 2012
502012
Collaboration, reflection and selective neglect: campus-based marketing students' experiences of using a virtual learning environment
M Molesworth*
Innovations in Education and Teaching International 41 (1), 79-92, 2004
472004
Adults' Consumption of Videogames As Imaginative Escape From Routine.
M Molesworth
ACR North American Advances, 2009
452009
Digital virtual consumption
M Molesworth, JD Knott
Routledge, 2013
40*2013
A degree will make all your dreams come true: Higher education as the management of consumer desires
H Haywood, R Jenkins, M Molesworth
The marketisation of higher education and the student as consumer, 183-95, 2011
372011
Redistributed consumer desire in digital virtual worlds of consumption
J Denegri-Knott, M Molesworth
Journal of Marketing Management 29 (13-14), 1561-1579, 2013
362013
PR practitioners' experiences of, and attitudes towards, the internet's contribution to external crisis communication
K Fjeld, M Molesworth
Corporate Communications: An International Journal, 2006
352006
‘Just normal and homely’: The presence, absence and othering of consumer culture in everyday imagining
R Jenkins, E Nixon, M Molesworth
Journal of Consumer Culture 11 (2), 261-281, 2011
302011
How choice in higher education can create conservative learners
E Nixon, R Scullion, M Molesworth
The marketisation of higher education and the student as consumer. London …, 2010
302010
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Artikkelit 1–20