| Effects of media formats on emotions and impulse buying intent T Adelaar, S Chang, KM Lancendorfer, B Lee, M Morimoto Journal of information Technology 18 (4), 247-266, 2003 | 637 | 2003 |
| Agenda-setting and the Internet: The intermedia influence of Internet bulletin boards on newspaper coverage of the 2000 general election in South Korea B Lee, KM Lancendorfer, KJ Lee Asian Journal of Communication 15 (1), 57-71, 2005 | 277 | 2005 |
| Framing affirmative action: The influence of race on newspaper editorial responses to the University of Michigan cases JD Richardson, KM Lancendorfer Harvard International Journal of Press/Politics 9 (4), 74-94, 2004 | 116 | 2004 |
| Animals in advertising: Love dogs? Love the ad! KM Lancendorfer, JAL Atkin, BB Reece Journal of Business Research 61 (5), 384-391, 2008 | 115 | 2008 |
| Extending our understanding of eWOM impact: The role of source credibility and message relevance K O’Reilly, A MacMillan, AG Mumuni, KM Lancendorfer Journal of Internet Commerce 15 (2), 77-96, 2016 | 90 | 2016 |
| Antecedents of consumers’ reliance on online product reviews AG Mumuni, KM Lancendorfer, KA O’Reilly, A MacMillan Journal of Research in Interactive Marketing 13 (1), 26-46, 2019 | 50 | 2019 |
| Who influences whom? The agenda-building relationship between political candidates and the media in the 2002 Michigan governor's race KM Lancendorfer, B Lee Journal of Political Marketing 9 (3), 186-206, 2010 | 47 | 2010 |
| Factors affecting consumers’ online product review use KA O’Reilly, A MacMillan, AG Mumuni, KM Lancendorfer Qualitative Market Research: An International Journal 21 (3), 375-400, 2018 | 15 | 2018 |
| Perceptual differences in corporate philanthropy motives: a South Korean study H Lee, KM Lancendorfer, R Reck International Journal of Nonprofit and Voluntary Sector Marketing 17 (1), 33-47, 2012 | 15 | 2012 |
| Agenda building and the media: A content analysis of the relationships between the media in the 2002 Michigan Governor’s race KM Lancendorfer, B Lee annual meeting of the Association for Education in Journalism and Mass …, 2003 | 12 | 2003 |
| Using the power of social media marketing to build consumer-based brand equity K O'Reilly, KM Lancendorfer Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and …, 2015 | 11 | 2015 |
| Can you market God? A case study of the ‘God Speaks’ social marketing campaign KM Lancendorfer, BB Reece International Journal of Nonprofit and Voluntary Sector Marketing 15 (4 …, 2010 | 11 | 2010 |
| Pet food panic: Procter and Gamble’s use of crisis response advertising (CRA) in recall crisis KM Lancendorfer Corporate Reputation Review 17, 94-113, 2014 | 9 | 2014 |
| Network ties and interaction rituals: An examination of social drinking A Veeck, K Lancendorfer, JAL Atkin Journal of Marketing Management 34 (9-10), 775-795, 2018 | 8 | 2018 |
| The branding of higher education: The great awakening in the hallowed halls of academia KM Lancendorfer American Academy of Advertising. Conference. Proceedings (Online), 242, 2007 | 7 | 2007 |
| Considering a marketing degree? Student perceptions of general versus specialized majors JAL Atkin, AA Bowie, S Cowley, JA Eckert, BG Ferrin, RL Harrison, ... Journal of Marketing Education 44 (1), 85-99, 2022 | 6 | 2022 |
| Agenda building and the media: A content analysis of the relationship between candidates and the media in the 2002 Michigan Governor’s race KM Lancendorfer, B Lee AEJMC Annual Meeting, Kansas City, MO, 2003 | 6 | 2003 |
| Consumers as “Integrators” of Marketing Communications: When “Like” is as Good as “Buy” K O'Reilly, KM Lancendorfer International Journal of E-Business Research (IJEBR) 9 (4), 1-15, 2013 | 3 | 2013 |
| The role of* attributions on voter response to political advertising KM Lancendorfer Michigan State University, 2005 | 2 | 2005 |
| The Effects of Mergers and Acquisitions on the Advertising Agency Industry: A Replication and Extension KM Lancendorfer, BB Reece Enhancing Knowledge Development in Marketing, 340, 2004 | 2 | 2004 |
Mariko MorimotoSchool of International Liberal Studies, Waseda UniversityVerified email at waseda.jp
