Seuraa
BLANCA HERNANDEZ ORTEGA
BLANCA HERNANDEZ ORTEGA
Professor of Marketing. Universidad de Zaragoza
Vahvistettu sähköpostiosoite verkkotunnuksessa unizar.es
Nimike
Viittaukset
Viittaukset
Vuosi
Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance
L Blasco-Arcas, I Buil, B Hernández-Ortega, FJ Sese
Computers & Education 62, 102-110, 2013
7872013
Age, gender and income: do they really moderate online shopping behaviour?
B Hernández, J Jiménez, M José Martín
Online information review 35 (1), 113-133, 2011
7172011
Customer behavior in electronic commerce: The moderating effect of e-purchasing experience
B Hernández, J Jiménez, MJ Martín
Journal of business research 63 (9-10), 964-971, 2010
4912010
Key website factors in e-business strategy
B Hernández, J Jiménez, MJ Martín
International Journal of information management 29 (5), 362-371, 2009
3662009
Environmental disclosures and compulsory accounting standards: the case of Spanish annual reports
F Llena, JM Moneva, B Hernandez
Business strategy and the Environment 16 (1), 50-63, 2007
2952007
Extending the technology acceptance model to include the IT decision-maker: A study of business management software
B Hernandez, J Jimenez, MJ Martín
Technovation 28 (3), 112-121, 2008
2132008
The role of social motivations in e-learning: How do they affect usage and success of ICT interactive tools?
B Hernandez, T Montaner, FJ Sese, P Urquizu
Computers in human behavior 27 (6), 2224-2232, 2011
2092011
Adoption vs acceptance of e‐commerce: two different decisions
B Hernandez, J Jimenez, M José Martín
European Journal of Marketing 43 (9/10), 1232-1245, 2009
2062009
Engagement platforms: The role of emotions in fostering customer engagement and brand image in interactive media
L Blasco-Arcas, BI Hernandez-Ortega, J Jimenez-Martinez
Journal of Service Theory and Practice 26 (5), 559-589, 2016
1922016
The impact of self-efficacy, ease of use and usefulness on e-purchasing: An analysis of experienced e-shoppers
B Hernandez, J Jimenez, M Jose Martin
Interacting with computers 21 (1-2), 146-156, 2009
1852009
Don’t believe strangers: Online consumer reviews and the role of social psychological distance
B Hernández-Ortega
Information & Management 55 (1), 31-50, 2018
1602018
The role of post-use trust in the acceptance of a technology: Drivers and consequences
B Hernandez-Ortega
Technovation 31 (10-11), 523-538, 2011
1522011
The impact of social media and offline influences on consumer behaviour. An analysis of the low-cost airline industry
E Bigne, L Andreu, B Hernandez, C Ruiz
Current Issues in Tourism 21 (9), 1014-1032, 2018
1192018
The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior
L Blasco-Arcas, B Hernandez-Ortega, J Jimenez-Martinez
Internet Research 24 (3), 393-412, 2014
1192014
How motivation, opportunity and ability can drive online airline ticket purchases
E Bigne, B Hernandez, C Ruiz, L Andreu
Journal of Air Transport Management 16 (6), 346-349, 2010
952010
Los foros de discusión y sus beneficios en la docencia virtual: recomendaciones para un uso eficiente
I Buil, B Hernández, FJ Sesé, P Urquizu
Innovar 22 (43), 131-144, 2012
852012
Perceived value of advanced mobile messaging services: A cross-cultural comparison of Greek and Spanish users
B Hernandez-Ortega, J Aldas-Manzano, C Ruiz-Mafe, S Sanz-Blas
Information Technology & People 30 (2), 324-355, 2017
672017
Differences between potential, new and experienced e‐customers: Analysis of e‐purchasing behaviour
B Hernández‐Ortega, J Jiménez‐Martínez, M José Martín‐DeHoyos
Internet Research 18 (3), 248-265, 2008
672008
The role of social motivations, ability, and opportunity in online know-how exchanges: evidence from the airline services industry
E Bigné, C Ruiz, L Andreu, B Hernandez
Service Business 9, 209-232, 2015
642015
How smart experiences build service loyalty: The importance of consumer love for smart voice assistants
B Hernandez‐Ortega, I Ferreira
Psychology & Marketing 38 (7), 1122-1139, 2021
622021
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Artikkelit 1–20