| Consumer attitudes towards Instagram advertisements in Egypt: The role of the perceived advertising value and personalization HR Gaber, LT Wright, K Kooli Cogent Business & Management 6 (1), 1618431, 2019 | 234 | 2019 |
| Fast-food advertising in social media. A case study on Facebook in Egypt HR Gaber, LT Wright Journal of business and retail management research 9 (1), 52-63, 2014 | 176 | 2014 |
| Examining the factors that affect consumers’ purchase intention of organic food products in a developing country MF Zayed, HR Gaber, N El Essawi Sustainability 14 (10), 5868, 2022 | 55 | 2022 |
| What drives customers to continue using ride-sharing apps during the COVID-19 pandemic? The case of Uber in Egypt H Rasheed Gaber, AM Elsamadicy Cogent Business & Management 8 (1), 1944009, 2021 | 54* | 2021 |
| Accounting society's acceptability of carbon taxes: Expectations and reality C McLaughlin, AA Elamer, T Glen, A AlHares, HR Gaber Energy Policy 131, 302-311, 2019 | 52 | 2019 |
| Investigating the impact of human resource management practices on employee engagement, and the moderating role of strategy implementation in Egypt MM Saad, HR Gaber, AA Labib SA Journal of Human Resource Management 19, 9, 2021 | 47 | 2021 |
| Why do consumers use Facebook brand pages? A case study of a leading fast-food brand fan page in Egypt H Rasheed Gaber, AM Elsamadicy, LT Wright Journal of Global Scholars of Marketing Science 29 (3), 293-310, 2019 | 39 | 2019 |
| Content strategies for Facebook marketing: A case study of a leading fast-food brand page LT Wright, H Gaber, R Robin, H Cai Back to the future: Using marketing basics to provide customer value …, 2018 | 26 | 2018 |
| The effect of marketing deception on consumer buying decision On Facebook. An empirical study on University Students In Libya HR Gaber, AA Labib, KO Salem European Journal of Business and Innovation Research 6 (3), 12-18, 2018 | 22 | 2018 |
| Do instagram fan pages develop consumer–brand relationships? Evidence from the telecommunications industry HR Gaber, A Elsamadicy, LT Wright Cogent Business & Management 8 (1), 1884344, 2021 | 20 | 2021 |
| Investigating the factors that enhance tourists’ intention to revisit touristic cities. A case study on Luxor and Aswan in Egypt HM Hussein, E Mohamed, A Salam, HR Gaber International Journal of African and Asian Studies 69, 24-36, 2020 | 13 | 2020 |
| Examining the factors that affect consumers’ purchase intention of organic food products in a developing country. Sustainability, 14 (10), 5868 MF Zayed, HR Gaber, N El Essawi | 11 | 2022 |
| Explaining the effect of organizations’ practices on employee’s engagement in Egypt MMS Mostafa, HR Gaber, AA Labib International Journal of Business and Management Review 7 (5), 1-25, 2019 | 8 | 2019 |
| The role of social media in building brand equity: A study on the Facebook pages of the airlines sector in Egypt H Gaber, A Elsamadicy مجلة جامعة الإسکندرية للعلوم الإدارية 58 (2), 127-158, 2021 | 7 | 2021 |
| Explaining the effect of Organizational Justice on Job Satisfaction and Work Performance SA Wahby, MA Ghany, H Rasheed International Journal of Social Science And Human Research 5 (12), 5758-5809, 2022 | 6 | 2022 |
| The Mediation Role of Attitude toward Purchase in the Relationship between Country of Origin Image, Religiosity, Ethnocentrism, Animosity and Intentions to Purchase in the … S Yassin, A Labeeb, H Rasheed International Journal of Social Science And Human Research 5 (1), 233-251, 2022 | 5 | 2022 |
| The Impact of CSR on Employees' Engagement. A Study on SMEs in Egypt. MM Saad, HR Gaber, AA Labib Global Business & Management Research 13 (3), 2021 | 5 | 2021 |
| Measuring the factors that affect the young consumers’ attitudes towards SMS advertising and their purchase intention: The case of Egypt H Rasheed, FE Sahn, EE Salam The Business Review, Cambridge 22 (1), 190-197, 2014 | 5 | 2014 |
| Examining the impact of the various dimensions of employees’ engagement on commitment: Evidence from small and medium enterprises in Egypt M Mostafa Saad, HR Abdelwakeel, AA Labib SA Journal of Human Resource Management 20 (0), 1799, 2022 | 4 | 2022 |
| Does perceived social responsibility affect consumer attitudes towards global brands? Lessons from the Nescafé Case in Turkey EE Akcay, K Kooli, HR Gaber Journal of Customer Behaviour 19 (3), 226-251, 2020 | 4 | 2020 |
Len Tiu WrightEmeritus Prof, DMU; Formerly Marketing Professor, Huddersfield University and De Montfort UniversityVerified email at bham.ac.uk
