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Federico Mangị
Federico Mangị
Post-Doctoral Researcher, University of Bergamo, Department of Management
Verified email at unibg.it
Title
Cited by
Cited by
Year
Branding rhetoric in times of a global pandemic: A text-mining analysis
F Mangị, G Pedeliento, D Andreini
Journal of Advertising 50 (3), 240-252, 2021
422021
All that glitters is not real affiliation: How to handle affiliate marketing programs in the era of falsity
F Mangị, G Di Domenico
Business horizons 65 (6), 765-776, 2022
202022
Co-branding strategies in luxury fashion: the Off-White case
G Murtas, G Pedeliento, F Mangị, D Andreini
Journal of Strategic Marketing, 1-20, 2022
72022
Hands off my data: Users’ security concerns and intention to adopt privacy enhancing technologies
F Mangị, D Andreini, G Pedeliento
Italian Journal of Marketing 2020 (4), 309-342, 2020
72020
That's the Press, Baby! How journalists co-create family business brands meanings: A mixed method analysis
F Mangị, M Mismetti, E Lissana, D Andreini
Journal of Business Research 161, 113842, 2023
42023
Brand experience co-creation at the time of artificial intelligence
F Mangị, G Pedeliento, D Andreini
The Routledge companion to corporate branding, 195-210, 2022
42022
Luxury fashion brands at the gates of the Web 3.0: An analysis of early experimentations with NFTs and the metaverse
G Murtas, G Pedeliento, F Mangị
Journal of Global Fashion Marketing 15 (1), 90-114, 2024
32024
Market system dynamics (MSD): A process-oriented review of the literature
G Pedeliento, F Mangị, G Murtas, D Andreini
AMS Review 13 (3), 173-195, 2023
32023
Back to the basics in the Tourism Marketing during Covid-19 emergency
D Andreini, F Mangị
Languages, Literatures and Cultures of the University of Bergamo where she …, 2020
32020
A New Paradigm in the Luxury Fashion Industry: Off-White and the Rise of Luxury Streetwear
G Pedeliento, F Mangị, AV Littlewood, G Murtas, GN Manfrini
SAGE Publications: SAGE Business Cases Originals, 2021
22021
How persuasive is woke brand communication on social media? Evidence from a consumer engagement analysis on Facebook
F Mangị, G Pedeliento, D Andreini, L Zarantonello
Journal of Brand Management, 1-37, 2023
2023
How Brand Managers Can Maximize Engagement with ASMR YouTube Content: Influencers Who Give You the “Tingles” through Autonomous Sensory Meridian Response Cues
V Broadbridge, F Mangió, G Di Domenico
Journal of Advertising Research 63 (4), 313-334, 2023
2023
The Social Media is the Message: Three Essays on Brand Communication and Consumer Engagement in Social Media
F Mangio
Università degli studi di Bergamo, 2023
2023
Unpacking Brand Communication on Social Media Through Top-Down and Bottom-Up Text-Mining
F Mangị, G Pedeliento, D Andreini
Sage Research Methods: Business, 1-24, 2023
2023
Investigating Employee Digital Stress
C Funke, C Rothert-Schnell, F Mangị, G Pedeliento, G Walsh, ...
Academy of Management Proceedings 2023 (1), 10443, 2023
2023
Short digital stress scale-psychometric properties and cross-cultural validation
C Funke, C Rother-Schnell, G Walsh, G Pedeliento, F Mangị, ...
2023
Off-White e la nascita del Luxury Streetwear
G Pedeliento, F Mangio, AV Littlewood, G Murtas, G Nicoloso Manfrini
Management&Marketing Cases, 2020
2020
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