| Understanding the factors influencing ski destination choice: A means-end analytic approach DB Klenosky, CE Gengler, MS Mulvey Journal of Leisure Research 25 (4), 362-379, 1993 | 483 | 1993 |
| Improving the graphic representation of means-end results CE Gengler, DB Klenosky, MS Mulvey International Journal of Research in Marketing 12 (3), 245-256, 1995 | 252 | 1995 |
| A means-end analysis of mothers' infant feeding choices CE Gengler, MS Mulvey, JE Oglethorpe Journal of Public Policy & Marketing 18 (2), 172-188, 1999 | 166 | 1999 |
| Exploring the relationship between means-end knowledge and involvement MS Mulvey, JC Olson, RL Celsi, BA Walker Advances in Consumer Research 21 (1), 51-57, 1994 | 166 | 1994 |
| Differentiation via technology: Strategic positioning of services following the introduction of disruptive technology D Padgett, MS Mulvey Journal of Retailing 83 (4), 375-391, 2007 | 114 | 2007 |
| A cross-national comparison of intragenerational variability in social media sharing MS Mulvey, MW Lever, S Elliot Journal of Travel Research 59 (7), 1204-1220, 2020 | 43 | 2020 |
| Planning pre-launch positioning: Segmentation via willingness-to-pay and means-end brand differentiators CE Gengler, MS Mulvey Journal of Brand Management 24 (3), 230-249, 2017 | 35 | 2017 |
| Invoking the rhetorical power of character to create identifications MS Mulvey, C Medina Persuasive Imagery: A Consumer Response Perspective, 223-245, 2003 | 27* | 2003 |
| Quantitative insights from online qualitative data: An example from the health care sector C Pitt, M Mulvey, J Kietzmann Psychology & Marketing 35 (12), 1010-1017, 2018 | 24 | 2018 |
| Mining deeper meaning in consumer decision maps MS Mulvey, BE Kavalam Qualitative Market Research, 2010 | 24 | 2010 |
| Content analysis research themes 1977-2000: Evolution and change MS Mulvey, BB Stern Advances in Consumer Research 31, 728-734, 2004 | 20 | 2004 |
| The reading profile: An interpretive framework for analyzing the meanings of ads DB Holt, MS Mulvey Advances in Consumer Research 24, 98-100, 1997 | 19* | 1997 |
| From hashtags to shopping bags: Measuring the rise of eWOM through social media and its impact on travelers’ shopping patterns MW Lever, MS Mulvey, S Elliot TTRA 2017 International Conference (Quebec City) 12, 2017 | 14 | 2017 |
| Experiential positioning: Strategic differentiation of customer-brand relationships D Padgett, M Mulvey Innovative Marketing 5 (3), 87-95, 2009 | 12 | 2009 |
| Social marketing interventions to promote physical activity among 60 years and older: a systematic review of the literature L Goethals, N Barth, D Hulpin, MS Mulvey, F Roche, K Gallopel-Morvan, ... BMC Public Health 20 (1312), 2020 | 10 | 2020 |
| Understanding innovation-values fit from the consumer perspective: A new mixed-model approach MS Mulvey, CE Gengler NMIMS Management Review 23 (October-November), 18-46, 2013 | 6 | 2013 |
| Experiential positioning: Strategic differentiation of customer-brand relationships MS Mulvey, D Padgett ACR European Advances, 2001 | 5 | 2001 |
| How does it feel? Reading the emotions displayed by characters in ads MS Mulvey, C Medina Advertising and Consumer Psychology Conference, 2000 | 4 | 2000 |
| Understanding the emotions of those with a gambling disorder: Insights from automated text analysis T Brown, A Caruana, M Mulvey, L Pitt Journal of Gambling Issues, 121-142, 2021 | 3 | 2021 |
| The invisible narrator: Attributes and consumer attitudes MS Mulvey, BB Stern Advances in Consumer Research 31, 178-185, 2004 | 3 | 2004 |
charles genglerVerified email at baruch.cuny.edu
