Charles H. Noble
Title
Cited by
Cited by
Year
Market orientation and alternative strategic orientations: a longitudinal assessment of performance implications
CH Noble, RK Sinha, A Kumar
Journal of marketing 66 (4), 25-39, 2002
14042002
The eclectic roots of strategy implementation research
CH Noble
Journal of business research 45 (2), 119-134, 1999
8941999
Implementing marketing strategies: Developing and testing a managerial theory
CH Noble, MP Mokwa
Journal of marketing 63 (4), 57-73, 1999
7341999
The influence of C2C communications in online brand communities on customer purchase behavior
MT Adjei, SM Noble, CH Noble
Journal of the Academy of Marketing Science 38 (5), 634-653, 2010
6902010
Exploring the relationships among liminal transitions, symbolic consumption, and the extended self
CH Noble, BA Walker
Psychology & Marketing 14 (1), 29-47, 1997
2921997
Building the strategy implementation network
CH Noble
Business Horizons 42 (6), 19-19, 1999
2891999
Exploring the Appeal of Product Design: A Grounded, Value‐Based Model of Key Design Elements and Relationships*
CH Noble, M Kumar
Journal of Product Innovation Management 27 (5), 640-657, 2010
2072010
Managing rewards to enhance relational worth
JP Melancon, SM Noble, CH Noble
Journal of the Academy of Marketing Science 39 (3), 341-362, 2011
1632011
Using product design strategically to create deeper consumer connections
CH Noble, M Kumar
Business Horizons 51 (5), 441-450, 2008
1142008
How to give and receive: An exploratory study of charitable hybrids
MK Brady, CH Noble, DJ Utter, GE Smith
Psychology & Marketing 19 (11), 919-944, 2002
1132002
Design thinking: New product development essentials from the PDMA
MG Luchs, S Swan, A Griffin
John Wiley & Sons, 2015
952015
Beyond form and function: Why do consumers value product design?
M Kumar, CH Noble
Journal of Business Research 69 (2), 613-620, 2016
802016
Let them talk! Managing primary and extended online brand communities for success
CH Noble, SM Noble, MT Adjei
Business horizons 55 (5), 475-483, 2012
772012
The adoption of radical manufacturing technologies and firm survival
RK Sinha, CH Noble
Strategic Management Journal 29 (9), 943-962, 2008
772008
Strategic groups, mobility barriers, and competitive advantage: an empirical investigation
SA Olusoga, MP Mokwa, CH Noble
Journal of Business Research 33 (2), 153-164, 1995
691995
The influence of job security on field sales manager satisfaction: Exploring frontline tensions
CH Noble
Journal of Personal Selling & Sales Management 28 (3), 247-261, 2008
562008
Accumulation versus instant loyalty programs: The influence of controlling policies on customers' commitments
SM Noble, CL Esmark, CH Noble
Journal of Business Research 67 (3), 361-368, 2014
532014
Enhancing relationships with customers through online brand communities
MT Adjei, CH Noble, SM Noble
MIT Sloan Management Review 53 (4), 22, 2012
452012
On Elevating Strategic Design Research*
CH Noble
Journal of Product Innovation Management 28 (3), 389-393, 2011
412011
What unhappy customers want
M Grainer, CH Noble, MJ Bitner, SM Broetzmann
MIT Sloan Management Review 55 (3), 31, 2014
382014
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