Nikolina Koporčić
Nikolina Koporčić
Senior Researcher
Vahvistettu sähköpostiosoite verkkotunnuksessa laurea.fi
Nimike
Viittaukset
Viittaukset
Vuosi
Corporate brand identity co-creation in business-to-business contexts
O Iglesias, P Landgraf, N Ind, S Markovic, N Koporcic
Industrial Marketing Management 85, 32-43, 2020
402020
Collecting rich qualitative data on business relationships and networks in CEE countries: Challenges and plausible solutions
M Ivanova-Gongne, N Koporcic, O Dziubaniuk, T Mandják
Industrial Marketing Management 70, 193-204, 2018
222018
Interactive Network Branding: Creating corporate identity and reputation through interpersonal interaction
N Koporcic, A Halinen
IMP Journal 12 (2), 392-408, 2018
212018
Managing the challenges of business-to-business open innovation in complex projects: A multi-stage process model
A Gurca, M Bagherzadeh, S Markovic, N Koporcic
Industrial Marketing Management 94, 202-215, 2021
172021
Developing Interactive Network Branding in Business Markets: Case studies of SMEs from Developed and Emerging Business Markets
N Koporcic
Åbo Akademi University, 2017
122017
Developing Interactive Branding in Business Networks
N Koporcic, JÅ Törnroos
Proceedings Annual IMP conference, September, Kolding., 2015
11*2015
Conceptualizing interactive network branding in business markets: developing roles and positions of firms in business networks
N Koporcic, JA Tornroos
Journal of Business & Industrial Marketing, 2019
102019
Developing Insights on Branding in the B2B Context: Case Studies from Business Practice
N Koporcic, M Ivanova-Gongne, AG Nyström, JÅ Törnroos
Emerald Publishing Limited, 2018
9*2018
Introducing the interaction approach for successful business relationships
N Koporčić, Z Tolušić, Z Tolušić
Ekonomski vjesnik/Econviews-Review of Contemporary Business …, 2015
92015
Business-to-business marketing research: Assessing readability and discussing relevance to practitioners
O Dziubaniuk, W Barner-Rasmussen, N Koporcic, M Ivanova-Gongne, ...
Industrial Marketing Management, 2020
62020
The importance of Interactive Network Branding for business relationship development: insights from emerging markets
N Koporcic, M Ivanova-Gongne
Journal of Business & Industrial Marketing, 2020
62020
Complementarity versus substitutability of dynamic and operational capabilities in B2B firms: a configurational approach
G Nagy, M Jaakkola, N Koporcic
Industrial Marketing Management 83, 42-58, 2019
62019
Business-to-business open innovation: COVID-19 lessons for small and medium-sized enterprises from emerging markets
S Markovic, N Koporcic, M Arslanagic-Kalajdzic, S Kadic-Maglajlic, ...
Technological Forecasting and Social Change 170, 120883, 2021
52021
Understanding Interactive Network Branding in SME Firms
N Koporcic, JÅ Törnroos
Emerald Publishing Limited, 2019
5*2019
Uloga i važnost EU fondova za Republiku Hrvatsku
M Tolušić, N Koporčić, Z Tolušić
Ekonomski Vjesnik/Econviews: Review of contemporary business …, 2013
52013
Interactive Network Branding: Demonstrating the importance of firm representatives for small and medium-sized enterprises in emerging markets
N Koporcic
Journal of Business and Industrial Marketing, 2019
42019
THE IMPORTANCE OF CORPORATE BRANDS FOR DECISION MAKING IN THE BUSINESS-TO-BUSINESS CONTEXT
N Koporčić, Z Tolušić, Z Rešetar
Ekonomski vjesnik/Econviews-Review of Contemporary Business …, 2017
42017
Summary: Branding in the B2B context and future challenges
AG Nyström, JÅ Törnroos, N Koporcic, M Ivanova-Gongne
Developing Insights on Branding in the B2B Context, 2018
32018
Born Globals in Interactive Branding Environment: A case of the BonAlive
N Koporcic
3rd Business and Management Conference, Lisbon, Portugal, 115-123, 2016
32016
Introduction: an overview of the current state of B2B branding research
N Koporcic, M Ivanova-Gongne, AG Nyström, JÅ Törnroos
Developing Insights on Branding in the B2B Context, 2018
22018
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Artikkelit 1–20