Daniela Andreini
Daniela Andreini
Associate Professor
Verified email at unibg.it - Homepage
Cited by
Cited by
Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers
W Nadeem, D Andreini, J Salo, T Laukkanen
International Journal of Information Management 35 (4), 432-442, 2015
Brand and product attachment in an industrial context: The effects on brand loyalty
G Pedeliento, D Andreini, M Bergamaschi, J Salo
Industrial Marketing Management 53, 194-206, 2016
Business model innovation
D Andreini, C Bettinelli
Springer International Publishing AG, 2017
A renaissance of brand experience: Advancing the concept through a multi-perspective analysis
D Andreini, G Pedeliento, L Zarantonello, C Solerio
Journal of Business Research 91, 123-133, 2018
CSR and service quality in nonprofit organizations: the case of a performing arts association
D Andreini, G Pedeliento, S Signori
International Journal of Nonprofit and Voluntary Sector Marketing 19 (2 …, 2014
D. Andreini and C. Bettinelli: Business model innovation: from systematic literature review to future research directions
JJ Daspit
Journal of Management & Governance 21 (3), 785-792, 2017
Understanding customer needs to engineer Product-Service Systems
F Pirola, G Pezzotta, D Andreini, C Galmozzi, A Savoia, R Pinto
IFIP International Conference on Advances in Production Management Systems …, 2014
How do consumers see firms’ family nature? A review of the literature
D Andreini, C Bettinelli, G Pedeliento, R Apa
Family Business Review 33 (1), 18-37, 2020
From a service-dominant logic to a good-dominant logic.
D Andreini, J Salo, R Wendelin, G Pezzotta, P Gaiardelli
IMP Journal 9 (3), 2015
The evolution of theory and practice of marketing in light of information technology
D Andreini
Contemporary Research in E-Marketing, Volume 2, 168-215, 2005
Il venditore etico. Conquistare la fiducia del cliente con i fatti
D Andreini, G Gambirasio
FrancoAngeli, 2005
From Mother’s Ruin to Ginaissance: Emergence, settlement and resettlement of the gin category
G Pedeliento, D Andreini, D Dalli
Organization Studies 41 (7), 969-992, 2020
Reprint of" A renaissance of brand experience: Advancing the concept through a multi-perspective analysis"
D Andreini, G Pedeliento, L Zarantonello, C Solerio
Journal of Business Research 96, 355-365, 2019
Brands and religion in the secularized marketplace and workplace: Insights from the case of an Italian hospital renamed after a Roman Catholic Pope
D Andreini, D Rinallo, G Pedeliento, M Bergamaschi
Journal of business ethics 141 (3), 529-550, 2017
End users’ purchasing task involvement, power and influence strategies in organizational buying
G Pedeliento, D Andreini, M Bergamaschi, J Salo
Journal of Business & Industrial Marketing, 2019
Consumer entrepreneurship and cultural innovation: The case of GinO12
G Pedeliento, C Bettinelli, D Andreini, M Bergamaschi
Journal of Business Research 92, 431-442, 2018
Business Model Definition and Boundaries
D Andreini, C Bettinelli
Business Model Innovation, 25-53, 2017
Brand community integration, participation and commitment: A comparison between consumer-run and company-managed communities
G Pedeliento, D Andreini, C Veloutsou
Journal of Business Research 119, 481-494, 2020
Trust, information asymmetry and professional service online referral agents
G Pedeliento, D Andreini, M Bergamaschi, JE Klobas
Journal of Service Theory and Practice, 2017
The cross-effects of sponsorship in non-professional sports communities
D Andreini, G Pedeliento, M Bergamaschi, J Salo
Management Decision, 2014
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