| Motivated decision making: effects of activation and self-centrality of values on choices and behavior. B Verplanken, RW Holland Journal of personality and social psychology 82 (3), 434, 2002 | 1885 | 2002 |
| Mimicry and prosocial behavior RB Van Baaren, RW Holland, K Kawakami, A Van Knippenberg Psychological science 15 (1), 71-74, 2004 | 1123 | 2004 |
| The implicit prejudiced attitudes of teachers: Relations to teacher expectations and the ethnic achievement gap L Van den Bergh, E Denessen, L Hornstra, M Voeten, RW Holland American Educational Research Journal 47 (2), 497-527, 2010 | 1119 | 2010 |
| Smells like clean spirit: Nonconscious effects of scent on cognition and behavior RW Holland, M Hendriks, H Aarts Psychological science 16 (9), 689-693, 2005 | 676 | 2005 |
| Mimicry for money: Behavioral consequences of imitation RB Van Baaren, RW Holland, B Steenaert, A Van Knippenberg Journal of Experimental Social Psychology 39 (4), 393-398, 2003 | 652 | 2003 |
| Breaking and creating habits on the working floor: A field-experiment on the power of implementation intentions RW Holland, H Aarts, D Langendam Journal of experimental social psychology 42 (6), 776-783, 2006 | 431 | 2006 |
| On the nature of attitude–behavior relations: The strong guide, the weak follow RW Holland, B Verplanken, A Van Knippenberg European journal of social psychology 32 (6), 869-876, 2002 | 397 | 2002 |
| The nonconscious cessation of goal pursuit: when goals and negative affect are coactivated. H Aarts, R Custers, RW Holland Journal of personality and social psychology 92 (2), 165, 2007 | 389 | 2007 |
| Forgiveness and its associations with prosocial thinking, feeling, and doing beyond the relationship with the offender JC Karremans, PAM Van Lange, RW Holland Personality and Social Psychology Bulletin 31 (10), 1315-1326, 2005 | 287 | 2005 |
| Single target implicit associations DHJ Wigboldus, RW Holland, A van Knippenberg Unpublished manuscript 265 (11), 2004 | 260 | 2004 |
| Finding comfort in a joke: consolatory effects of humor through cognitive distraction. M Strick, RW Holland, RB Van Baaren, AD Van Knippenberg Emotion 9 (4), 574, 2009 | 239 | 2009 |
| Don't stand so close to me: The effects of self-construal on interpersonal closeness RW Holland, UR Roeder, B Rick B. van, AC Brandt, B Hannover Psychological science 15 (4), 237-242, 2004 | 233 | 2004 |
| When approach motivation and behavioral inhibition collide: Behavior regulation through stimulus devaluation H Veling, RW Holland, A van Knippenberg Journal of Experimental Social Psychology 44 (4), 1013-1019, 2008 | 219 | 2008 |
| From repetition to conviction: Attitude accessibility as a determinant of attitude certainty RW Holland, B Verplanken, A van Knippenberg Journal of experimental social psychology 39 (6), 594-601, 2003 | 215 | 2003 |
| Humor in advertisements enhances product liking by mere association. M Strick, RB Van Baaren, RW Holland, A Van Knippenberg Journal of Experimental Psychology: Applied 15 (1), 35, 2009 | 205 | 2009 |
| Dissonance on the road: Self-esteem as a moderator of internal and external self-justification strategies RW Holland, RM Meertens, M Van Vugt Personality and Social Psychology Bulletin 28 (12), 1713-1724, 2002 | 173 | 2002 |
| Fitting decisions: Mood and intuitive versus deliberative decision strategies M De Vries, RW Holland, CLM Witteman Cognition and Emotion 22 (5), 931-943, 2008 | 169 | 2008 |
| Approach avoidance training in the eating domain: Testing the effectiveness across three single session studies D Becker, NB Jostmann, RW Wiers, RW Holland Appetite 85, 58-65, 2015 | 164 | 2015 |
| What is trained during food go/no-go training? A review focusing on mechanisms and a research agenda H Veling, NS Lawrence, Z Chen, GM van Koningsbruggen, RW Holland Current addiction reports 4, 35-41, 2017 | 160 | 2017 |
| The social face of emotion recognition: Evaluations versus stereotypes G Bijlstra, RW Holland, DHJ Wigboldus Journal of Experimental Social Psychology 46 (4), 657-663, 2010 | 152 | 2010 |
