Who is spreading the word? The positive influence of extraversion on consumer passion and brand evangelism K Matzler, EA Pichler, A Hemetsberger Marketing Theory and Applications, 25, 2007 | 279 | 2007 |
Personality, person–brand fit, and brand community: An investigation of individuals, brands, and brand communities K Matzler, E Pichler, J Füller, TA Mooradian Journal of Marketing Management 27 (9-10), 874-890, 2011 | 195 | 2011 |
Personality, the product and the brand community K Matzler, J Füller, EA Pichler, T Mooradian Proceedings of the 2008 EMAC conference, 2008 | 195* | 2008 |
" Hopelessly Devoted to You"-Towards an Extended Conceptualization of Consumer Devotion EA Pichler, A Hemetsberger Advances in Consumer Research 34, 194, 2007 | 143 | 2007 |
Driven by Devotion-How Consumers Interact with their Objects of Devotion. EA Pichler, A Hemetsberger Advances in Consumer Research 35, 2008 | 35 | 2008 |
Revisiting the Euroconsumer: Transnational history of European coffee consumption D Kjeldgaard, A Hemetsberger, EA Pichler, H Luomola, D Mastrangelo, ... European Advances in Consumer Research, 2010 | 8 | 2010 |
The Transformative Power of Brands – An Investigation into the impact of Self-transformation on Consumer Passion M Hoppe, A Hemetsberger, EA Pichler, K Matzler Proceedings of the 2009 EMAC Conference, 2009 | 8 | 2009 |
Sensing And Experiencing The Transformative Power Of Brands –An Investigation Into Passionate Consumption Of Lingerie A Hemetsberger, M Hoppe, K Matzler, C Mühlbacher, EA Pichler Proceedings of the 2010 EMAC Conference, 2010 | 5* | 2010 |
The unfaithful brand: When flirting with new customer segments, make sure you are not already married MK Luedicke, EA Pichler-Luedicke Strong brands, strong relationships, 203-215, 2015 | 4 | 2015 |
Passionate devotees or knowledgeable brand experts - Who drives Evangelism? K Matzler, EA Pichler, J Füller 2009 AMA Winter educator's Conference Proceedings Marketing Theory and …, 2009 | 3 | 2009 |
The Nature and Social Dynamics of Brand Interest Group O Koll, A Hemetsberger, EA Pichler, S Von Wallpach Proceedings of the Thought Leaders International Conference on Brand …, 2007 | 3 | 2007 |
On the Limits of Immigrants’ Market-Mediated Social Mobility MK Luedicke, EA Pichler ACR European Advances, 2011 | 2 | 2011 |
Dedicated followers of diets - How the belief in health philosophies resembles devotion EA Pichler Proceedings of the 24ème congrès international de l'AFM, 2008 | 1 | 2008 |
Today I heard about your new strategy to target Turkish advertisements and assortments on the TV, which led to me losing a piece of the patriotic attachment to MySave. After … MK Luedicke, EA Pichler-Luedicke Strong Brands, Strong Relationships, 18, 2015 | | 2015 |
THE UNFAITHFUL BRAND MK Luedicke, EA Pichler-Luedicke Strong Brands, Strong Relationships, 203, 2015 | | 2015 |
Revisiting the Euroconsumer: Transnational History of European Coffee Consumption J Ostberg, A Hemetsberg, D Kjeldgaard, H Luomola, D Mastrangelo, ... Association for Consumer Research European Conference, 2010 | | 2010 |
Exploring the Boundaries of Market-Mediated Social Mobility of the Marginalized M Luedicke, EA Pichler European Advances in Consumer Research, 2010 | | 2010 |
The Cars, the enthusiasts and their community EA Pichler, J Füller, K Matzler Proceedings of the 2009 EMAC Conference, 2009 | | 2009 |
Identification with brand community and brand knowledge: Individual determinants and behavioural consequences K Matzler, TA Mooradian, J Füller, A Hemetsberger, EA Pichler Proceedings of the Society for Consumer Psychology (SCP) Conference, 2007 | | 2007 |