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Dr. Preeti Tak
Dr. Preeti Tak
Indian Institute of Foreign Trade, New Delhi
Verified email at iift.edu - Homepage
Title
Cited by
Cited by
Year
Using UTAUT 2 model to predict mobile app based shopping: evidences from India
P Tak, S Panwar
Journal of Indian Business Research 9 (3), 248-264, 2017
3042017
Understanding continuance intention to play online games: roles of self-expressiveness, self-congruity, self-efficacy, and perceived risk
TG Sharma, J Hamari, A Kesharwani, P Tak
Behaviour & Information Technology 41 (2), 348-364, 2022
522022
Exploring the darkverse: A multi-perspective analysis of the negative societal impacts of the metaverse
YK Dwivedi, N Kshetri, L Hughes, NP Rana, AM Baabdullah, AK Kar, ...
Information Systems Frontiers 25 (5), 2071-2114, 2023
512023
Examining travel mobile app attributes and its impact on consumer engagement: An application of SOR framework
P Tak, M Gupta
Journal of Internet Commerce 20 (3), 293-318, 2021
482021
Consumer Attitude Towards Luxury Brands: An Empirical Study.
P Tak, A Pareek
IUP Journal of Brand Management 13 (1), 2016
352016
Understanding continuance intention to play online games: the roles of hedonic value, utilitarian value and perceived risk
TG Sharma, P Tak, A Kesharwani
Journal of Internet Commerce 19 (3), 346-372, 2020
262020
Social comparison of luxury fashion brands: Impact of ostentation and media habits
P Tak, A Pareek, B Rishi
IUP Journal of Marketing Management 16 (1), 29, 2017
232017
Antecedents of luxury brand consumption: An emerging market context
P Tak
Asian Journal of Business Research 10 (2), 23-44, 2020
122020
The moderating role of exhibitionism in the relationship between psychological needs and selfie-posting behavior
I Arpaci, P Tak, H Shekhawat
Current Psychology 42 (5), 3610-3616, 2023
82023
Social Comparison, Media Habits and Ostentation of Luxury Fashion Brands Consumption ashion Brands Consumption
B Rishi, A Pareek, P Tak
LISTENING TO CONSUMERS OF EMERGING MARKETS 11, 2014
12014
Entrepreneurial Intentions Of Management Students: An Empirical Analysis
H Shekhawat, P Tak, S Panwar
Journal Of Entrepreneurship And Management 1 (3), 15, 2012
12012
Corona Virus and Economy
P Tak, AA Siddiqui
Corona Virus: Understanding the Intricacies of Corona Pandemic and Its …, 2020
2020
Role of Entertainment on Shopping Behaviour in Malls of Jaipur
A Pareek, P Tak
ANVESHAK-International Journal of Management, 201-209, 2013
2013
Psychological Motivations and Compulsive Buying: A Study of Consumers in Delhi
S Singh, P Tak
Indian Journal of Marketing, 2013
2013
Impact of Advertising on Brand Recall and Brand Personality Formation: A Study of organised Fashion Retailing
H Shekhawat
International Journal of Research in Commerce and Management 3 (7), 116-121, 2012
2012
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