Timo Dietrich
Timo Dietrich
Vahvistettu sähköpostiosoite verkkotunnuksessa griffith.edu.au - Kotisivu
Moderating teen drinking: combining social marketing and education
S Rundle‐Thiele, R Russell‐Bennett, C Leo, T Dietrich
Health Education, 2013
Co-designing services with vulnerable consumers
T Dietrich, J Trischler, L Schuster, S Rundle-Thiele
Journal of Service Theory and Practice, 2017
Maintaining or changing a drinking behavior? GOKA's short-term outcomes
S Rundle-Thiele, L Schuster, T Dietrich, R Russell-Bennett, J Drennan, ...
Journal of Business Research 68 (10), 2155-2163, 2015
Differential segmentation responses to an alcohol social marketing program
T Dietrich, S Rundle-Thiele, L Schuster, J Drennan, R Russell-Bennett, ...
Addictive behaviors 49, 68-77, 2015
Segmentation in social marketing
T Dietrich, S Rundle-Thiele, K Kubacki
Springer Singapore:, 2017
One size (never) fits all: Segment differences observed following a school‐based alcohol social marketing program
T Dietrich, S Rundle‐Thiele, C Leo, J Connor
Journal of School Health 85 (4), 251-259, 2015
Co-designing social marketing programs
T Dietrich, S Rundle-Thiele, L Schuster, J Connor
Journal of Social Marketing, 2016
Can social media campaigns backfire? Exploring consumers' attitudes and word-of-mouth toward four social media campaigns and its implications on consumer-campaign identification
D Arli, T Dietrich
Journal of Promotion Management 23 (6), 834-850, 2017
Social marketing: current issues and future challenges
S Rundle-Thiele, K Kubacki, C Leo, D Arli, J Carins, T Dietrich, J Palmer, ...
Cambridge Scholars Publishing, 2013
A systematic literature review of alcohol education programmes in middle and high school settings (2000-2014)
T Dietrich, S Rundle-Thiele, L Schuster, JP Connor
Health Education, 2016
Co-designing with young consumers–reflections, challenges and benefits
J Durl, J Trischler, T Dietrich
Young Consumers, 2017
Exploring the application of co-design to transformative service research
E Hurley, J Trischler, T Dietrich
Journal of Services Marketing, 2018
Master’s thesis research in social marketing (1971-2015)
VD Truong, T Dietrich
Journal of Social Marketing, 2018
Co-design: from expert-to user-driven ideas in public service design
J Trischler, T Dietrich, S Rundle-Thiele
Public Management Review 21 (11), 1595-1619, 2019
Measuring adolescent drinking-refusal self-efficacy: Development and validation of the Drinking Refusal Self-Efficacy Questionnaire-Shortened Adolescent version (DRSEQ-SRA)
K Patton, JP Connor, S Rundle-Thiele, T Dietrich, RMD Young, MJ Gullo
Addictive behaviors 81, 70-77, 2018
Validation of the Adolescent Drinking Expectancy Questionnaire and development of a short form
KA Patton, JP Connor, S Rundle‐Thiele, T Dietrich, RMD Young, MJ Gullo
Drug and alcohol review 37 (3), 396-405, 2018
Generating consumer insights into physical activity patterns for three different segments
A Kitunen, S Rundle-Thiele, K Kubacki, T Dietrich
Journal of Strategic Marketing 26 (2), 188-202, 2018
Using social media to create engagement: a social marketing review
S Shawky, K Kubacki, T Dietrich, S Weaven
Journal of Social Marketing, 2019
Why we need segmentation when designing social marketing programs
S Rundle-Thiele, T Dietrich, K Kubacki
Segmentation in Social Marketing, 197-214, 2017
“Everyone was wasted”! Insights from adolescents’ alcohol experience narratives
K Knox, DJ Schmidtke, T Dietrich, S Rundle-Thiele
Young Consumers, 2016
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Artikkelit 1–20