| Advancing hermeneutic research for interpreting interfirm new product development AG Woodside, HM Pattinson, KE Miller Journal of Business & Industrial Marketing 20 (7), 364-379, 2005 | 66 | 2005 |
| Four questions of entrepreneurial marketing education: Perspectives of university educators A Gilmore, A McAuley, MP Miles, H Pattinson Journal of Business Research 113, 189-197, 2020 | 49 | 2020 |
| 21st Century applicability of the interaction model: Does pervasiveness of social media in B2B marketing increase business dependency on the interaction model? SC Sood, HM Pattinson Journal of Customer Behaviour 11 (2), 117-128, 2012 | 49 | 2012 |
| Information technology and telecommunications: impacts onstrategic alliance formation and management L Brown, H Pattinson Management Decision 33 (4), 41-51, 1995 | 45 | 1995 |
| Chameleons in marketspace: industry transformation in the new electronic marketing environment H Pattinson, L Brown Journal of Marketing Practice: Applied Marketing Science 2 (1), 7-21, 1996 | 44 | 1996 |
| Innovation And Diffusion Of Internet Technologies AG Woodside, H Pattinson Elsevier Science Inc., 2007 | 20 | 2007 |
| Capturing and (re) interpreting complexity in multi‐firm disruptive product innovations HM Pattinson, AG Woodside Journal of Business & Industrial Marketing 24 (1), 61-76, 2008 | 16 | 2008 |
| Three decades in the making: The evolution of entrepreneurial marketing S Morrish, F Eggers, H Pattinson, GE Hills Journal of Business Research 113, 59-61, 2020 | 14 | 2020 |
| Exploring client scenarios associated with scenario planning O Freeman, HM Pattinson Futures 42 (4), 304-312, 2010 | 13 | 2010 |
| Chapter 13 Implemented Strategies in Business-to-Business Contexts AG Woodside, HM Pattinson, DB Montgomery Business-to-Business Marketing Management: Strategies, Cases, and Solutions …, 2012 | 10 | 2012 |
| Urban renewal in Asia-Pacific: A comparative analysis of brainports for Sydney and Kuala Lumpur SC Sood, HM Pattinson Journal of business research 59 (6), 701-708, 2006 | 9 | 2006 |
| Marketers expressing the future: Scenario planning for marketing action HM Pattinson, SC Sood Futures 42 (4), 417-426, 2010 | 8 | 2010 |
| E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies: Technologies for Emerging E-Business Strategies HM Pattinson, DR Low IGI Global, 2011 | 7 | 2011 |
| The Internet of things (IOT), big data and B2B digital business ecosystems HM Pattinson, WJ Johnston relazione presentata al convegno IMP, Kolding, Danimarca, 25-29, 2015 | 6 | 2015 |
| e-novation: a platform for innovation in the digital economy HM Pattinson Handbook of Strategic e-Business Management, 785-819, 2014 | 6 | 2014 |
| After the perfect storm: B2B sales and consulting representations in service-dominant markets SC Sood, HM Pattinson Proceedings of IMP 2010 Conference, Budapest, 2-4, 2010 | 6 | 2010 |
| The open source marketing experiment: Using Wikis to revolutionize marketing practice on the Web SC Sood, HM Pattinson Proceedings of the 22nd Industrial and Purchasing Group (IMP) Conference …, 2006 | 6 | 2006 |
| Antecedents and outcomes of service Co-creation in the sharing economy F Evangelista, ME Varua, V Saverimuttu, R Datt, H Pattinson, K Wardle, ... SAGE open 12 (2), 21582440221096438, 2022 | 5 | 2022 |
| E-Novation: an offbeat view of innovation, E-marketing and a new collaborative information platform HM Pattinson, DR Low Australian and New Zealand Marketing Academy, 2008 | 5 | 2008 |
| A neo-Schumpeterian perspective of innovation, entrepreneurship and entrepreneurial marketing in the age of digitisation HM Pattinson International Journal of Business Environment 8 (2), 87-104, 2016 | 4 | 2016 |
