| Effects of media formats on emotions and impulse buying intent T Adelaar, S Chang, KM Lancendorfer, B Lee, M Morimoto Journal of information Technology 18 (4), 247-266, 2003 | 640 | 2003 |
| Third-person effect and Internet pornography: The influence of collectivism and Internet self-efficacy B Lee, R Tamborini journal of Communication 55 (2), 292-310, 2005 | 285 | 2005 |
| Agenda-setting and the Internet: The intermedia influence of Internet bulletin boards on newspaper coverage of the 2000 general election in South Korea B Lee, KM Lancendorfer, KJ Lee Asian Journal of Communication 15 (1), 57-71, 2005 | 278 | 2005 |
| The effect of computer-mediated social support in online communities on patient empowerment and doctor–patient communication HJ Oh, B Lee Health communication 27 (1), 30-41, 2012 | 223 | 2012 |
| The contextual effects of gender norms, communication, and social capital on family planning behaviors in Uganda: a multilevel approach HJ Paek, B Lee, CT Salmon, K Witte Health education & behavior 35 (4), 461-477, 2008 | 98 | 2008 |
| The portrayal of older people in television advertisements: A cross-cultural content analysis of the United States and South Korea B Lee, BC Kim, S Han The International Journal of Aging and Human Development 63 (4), 279-297, 2006 | 89 | 2006 |
| The effects of information sources on consumer reactions to direct-to-consumer (DTC) prescription drug advertising: a consumer socialization approach B Lee, CT Salmon, HJ Paek Journal of Advertising 36 (1), 107-119, 2007 | 84 | 2007 |
| Attention cycles and the H1N1 pandemic: A cross-national study of US and Korean newspaper coverage H Jung Oh, T Hove, HJ Paek, B Lee, H Lee, S Kyu Song Asian Journal of Communication 22 (2), 214-232, 2012 | 80 | 2012 |
| The effect of screen quotas on the self-sufficiency ratio in recent domestic film markets B Lee, HS Bae Journal of media economics 17 (3), 163-176, 2004 | 73 | 2004 |
| 계획된 행동이론을 적용한 사회인지적 행동 모델의 유용성에 대한 메타분석 손영곤， 이병관 한국언론학보 56 (6), 127-161, 2012 | 69 | 2012 |
| Audience involvement and its antecedents: An analysis of the electronic bulletin board messages about an entertainment-education drama on divorce in Korea HS Bae, B Lee Asian Journal of Communication 14 (1), 6-21, 2004 | 50 | 2004 |
| Who influences whom? The agenda-building relationship between political candidates and the media in the 2002 Michigan governor's race KM Lancendorfer, B Lee Journal of Political Marketing 9 (3), 186-206, 2010 | 48 | 2010 |
| 행위단서로서의 미디어 캠페인이 인플루엔자 예방행동에 미치는 영향: 건강신념모델의 확장을 중심으로: 건강신념모델의 확장을 중심으로 이병관， 오현정， 신경아， 고재영 한국광고홍보학보 10 (4), 108-138, 2008 | 48 | 2008 |
| 건강 관련 행동의 예측을 위한 사회인지이론의 유용성 국내 건강신념모델 연구의 메타분석 이병관， 손영곤， 이상록， 윤문영， 김민희， 김채린 PR 연구 18 (2), 163-206, 2014 | 25 | 2014 |
| 부안 원전수거물 관리시설 유치 쟁점에 대한 언론보도 프레임 분석 이현우， 이병관 언론과학연구 5 (3), 516-547, 2005 | 25 | 2005 |
| The effectiveness of entertainment-education as media health campaigns: The effects of entertainment narrative and identification of HIV/AIDS preventive behavior B Lee Michigan State University, 2004 | 22 | 2004 |
| 새로운 미디어 공공 캠페인으로서 교육적-오락물의 설득 효과에 대한 탐구: 텔레비전 프로그램의 장기기증에 대한 개인의 태도와 행동에 미치는 영향 이병관， 최명일 광고학연구 19 (1), 75-97, 2008 | 20 | 2008 |
| 개인의 e-헬스 리터러시 (e-Health Literacy) 가 의사-환자 커뮤니케이션에 미치는 영향 이병관， 변웅준， 임주리 사이버커뮤니케이션학보 27 (3), 89-125, 2010 | 19 | 2010 |
| Promoting organ donation through an entertainment—Education TV program in Korea: Open your eyes BK Lee, HS Park, MI Choi, CS Kim Asia Pacific Journal of Public Health 22 (1), 89-97, 2010 | 19 | 2010 |
| 유아의 구강건강 실천행동 의도의 사회인지적 예측변인에 대한 탐구: 건강신념모델과 계획된 행동이론의 비교를 중심으로 손영곤， 이병관 한국광고홍보학보 12 (1), 84-120, 2010 | 17 | 2010 |
