Aimee Riedel
Aimee Riedel
Vahvistettu sähköpostiosoite verkkotunnuksessa
How Gordon Ramsay appeals to consumers: Effects of self-concept clarity and celebrity meaning on celebrity endorsements
D Soneji, A Riedel, B Martin
Journal of Strategic Marketing 23 (5), 457-468, 2015
‘Touch it, swipe it, shake it’: does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?
RF Mulcahy, AS Riedel
Journal of Retailing and Consumer Services 54, 2020
Am I intruding? Developing a conceptualisation of advertising intrusiveness
AS Riedel, CS Weeks, AT Beatson
Journal of Marketing Management 34 (9-10), 750-774, 2018
Increasing the independence of vulnerable consumers through social support
A Beatson, A Riedel, M Chamorro-Koc, G Marston, L Stafford
Journal of Services Marketing, 2020
Does more sense make sense? An empirical test of high and low interactive retail technology
A Riedel, RF Mulcahy
Journal of Services Marketing, 2019
Encouraging young adults with a disability to be independent in their journey to work: A segmentation and application of Theory of Planned Behaviour approach
A Beatson, A Riedel, M Chamorro-Koc, G Marston, L Stafford
Heliyon 6 (2), e03420, 2020
Factors influencing the journey to work for young people with physical and/or neurological conditions
A Beatson, A Riedel, M Chamorro-Koc, G Marston, L Stafford
Disability and rehabilitation, 1-9, 2019
Examining the effects of varying levels of consumer control over advertising intrusiveness on the advertising brand
AS Riedel
Queensland University of Technology, 2018
Channeling A Brand: Measuring the effectiveness of communication media across distribution channels over time
MA Lawley, A Riedel
International Food Marketing Research Symposium, 2018
To Tilt or Not-to-Tilt Interactive Mobile-Advertisements
A Riedel, R Mulcahy
Proceedings of the Australian and New Zealand Marketing Academy Conference …, 2017
Conceptualising and understanding the drivers of advertising intrusiveness
A Riedel, C Weeks, A Beatson
Australian and New Zealand Marketing Academy Conference, 368-368, 2016
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Artikkelit 1–11