How Gordon Ramsay appeals to consumers: Effects of self-concept clarity and celebrity meaning on celebrity endorsements D Soneji, A Riedel, B Martin Journal of Strategic Marketing 23 (5), 457-468, 2015 | 15 | 2015 |
‘Touch it, swipe it, shake it’: does the emergence of haptic touch in mobile retailing advertising improve its effectiveness? RF Mulcahy, AS Riedel Journal of Retailing and Consumer Services 54, 2020 | 13 | 2020 |
Am I intruding? Developing a conceptualisation of advertising intrusiveness AS Riedel, CS Weeks, AT Beatson Journal of Marketing Management 34 (9-10), 750-774, 2018 | 10 | 2018 |
Increasing the independence of vulnerable consumers through social support A Beatson, A Riedel, M Chamorro-Koc, G Marston, L Stafford Journal of Services Marketing, 2020 | 6 | 2020 |
Does more sense make sense? An empirical test of high and low interactive retail technology A Riedel, RF Mulcahy Journal of Services Marketing, 2019 | 6 | 2019 |
Encouraging young adults with a disability to be independent in their journey to work: A segmentation and application of Theory of Planned Behaviour approach A Beatson, A Riedel, M Chamorro-Koc, G Marston, L Stafford Heliyon 6 (2), e03420, 2020 | 3 | 2020 |
Factors influencing the journey to work for young people with physical and/or neurological conditions A Beatson, A Riedel, M Chamorro-Koc, G Marston, L Stafford Disability and rehabilitation, 1-9, 2019 | 3 | 2019 |
Examining the effects of varying levels of consumer control over advertising intrusiveness on the advertising brand AS Riedel Queensland University of Technology, 2018 | | 2018 |
Channeling A Brand: Measuring the effectiveness of communication media across distribution channels over time MA Lawley, A Riedel International Food Marketing Research Symposium, 2018 | | 2018 |
To Tilt or Not-to-Tilt Interactive Mobile-Advertisements A Riedel, R Mulcahy Proceedings of the Australian and New Zealand Marketing Academy Conference …, 2017 | | 2017 |
Conceptualising and understanding the drivers of advertising intrusiveness A Riedel, C Weeks, A Beatson Australian and New Zealand Marketing Academy Conference, 368-368, 2016 | | 2016 |