andreina mandelli

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	All	Since 2019
Citations	1207	447
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Co-authors

Morana FudurićAssociate professor, University of Zagreb Faculty of Economics and BusinessVerified email at efzg.unizg.hr
Alex MariUniversity of Zurich, Chair for Marketing and Market ResearchVerified email at uzh.ch
Ana JavornikSenior Lecturer in Digital Marketing at University of Bristol Business SchoolVerified email at bristol.ac.uk
René AlgesheimerProfessor of Marketing and Market Research, University of ZurichVerified email at business.uzh.ch
Lorenzo CantoniUSI - Università della Svizzera italiana (Lugano, Switzerland)Verified email at usi.ch
Antonella La RoccaAssociate Professor, Università Cattolica del Sacro CuoreVerified email at unicatt.it
Holli A. SemetkoCandler Professor of Media and International Affairs, Professor of Political Science, EmoryVerified email at emory.edu
ivan snehotaprofessor emeritus Universita della Svizzera italiana LuganoVerified email at usi.ch
Alfredo BiffiAssociate Professor, Insubria University - VareseVerified email at uninsubria.it
Prof. Silvia VianelloDirector Innovation Center, SPJain School of Global ManagementVerified email at spjain.org
Emilio PaolucciPolitecnico di TorinoVerified email at polito.it
Paolo NeirottiPolitecnico di TorinoVerified email at polito.it
Elena MarchioriUniversità della Svizzera italiana (USI, University of Lugano - Switzerland)Verified email at usi.ch
Sabrina BrescianiPolitecnico di MilanoVerified email at polimi.it
Laura IlliaUniversity of Fribourg, SwitzerlandVerified email at unifr.ch

andreina mandelli

SDA Bocconi

Verified email at sdabocconi.it - Homepage

Digital impact on business and society


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Internet marketing A Mandelli McGraw-Hill, 1998	149	1998
Behavioral perspectives of customer engagement: An exploratory study of customer engagement with three Swiss FMCG brands A Javornik, A Mandelli Journal of Database Marketing & Customer Strategy Management 19, 300-310, 2012	115	2012
Setting the agenda for cross-national research: Bringing values into the concept HA Semetko, A Mandelli Communication and democracy, 195-207, 2013	65	2013
Communicating social media policies: evaluation of current practices M Fuduric, A Mandelli Journal of Communication Management 18 (2), 158-175, 2014	60	2014
The evolution of marketing in the context of voice commerce: A managerial perspective A Mari, A Mandelli, R Algesheimer HCI in Business, Government and Organizations: 7th International Conference …, 2020	58	2020
Netnography approach as a tool for marketing research: the case of Dash-P&G/TTV A La Rocca, A Mandelli, I Snehota Management Decision 52 (4), 689-704, 2014	57	2014
Social media impact on corporate reputation: Proposing a new methodological approach A Mandelli, L Cantoni Cuadernos de información, 60-74, 2010	57	2010
Le nuove frontiere del marketing digitale A Mandelli, T Vescovi Etas, 2003	46	2003
How do virtual corporate social responsibility dialogs generate value? A case study of The Unilever Sustainable Living Lab E Jurietti, A Mandelli, M Fudurić Corporate Social Responsibility and Environmental Management 24 (5), 357-367, 2017	41	2017
Social mobile marketing: l'innovazione dell'ubiquitous marketing con device mobili, social media e realtà aumentata A Mandelli, C Accoto Egea, 2012	36	2012
Intelligenza artificiale e marketing: Agenti invisibili, esperienza, valore e business A Mandelli EGEA spa, 2018	35	2018
Interaktivni marketing-interaktivna marketinška komunikacija G Vlašić, A Mandelli, M Damijan	33	2007
Fare business in rete A Carignani, A Mandelli McGraw-Hill, 1999	33	1999
Banners, e-mail, advertainment and sponsored search: proposing a value perspective for online advertising A Mandelli International Journal of Internet Marketing and Advertising 2 (1-2), 92-108, 2005	32	2005
Big data marketing: Creare valore nella platform economy con dati, intelligenza artificiale eIOT A Mandelli EGEA spa, 2017	31	2017
Bounded sociability, relationship costs and intangible resources in complex digital networks A Mandelli IT & Society 1 (1), 251-274, 2002	31	2002
Research categories in studying customer engagement A Javornik, A Mandelli AM2013 Academy of Marketing Conference, 2013	27	2013
Marca, metriche nei social media A Mandelli	21	2010
Il mondo in rete: economia di network e nuovi media A Mandelli, A Mandelli Egea, 2000	21	2000
Social mobile marketing: il marketing nell'era dell'ubiquitous Internet, della sharing economy e dei big data A Mandelli, C Accoto Egea, 2014	18	2014

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