| Effects of word-of-mouth and product-attribute information on persuasion: An accessibility-diagnosticity perspective PM Herr, FR Kardes, J Kim Journal of consumer research 17 (4), 454-462, 1991 | 3863 | 1991 |
| The role of affect in attitude formation: A classical conditioning approach J Kim, JS Lim, M Bhargava Journal of the academy of marketing science 26, 143-152, 1998 | 329 | 1998 |
| An investigation of the mediational mechanisms underlying attitudinal conditioning J Kim, CT Allen, FR Kardes Journal of Marketing Research 33 (3), 318-328, 1996 | 318 | 1996 |
| Construal-level effects on preference stability, preference-behavior correspondence, and the suppression of competing brands FR Kardes, ML Cronley, J Kim Journal of Consumer Psychology 16 (2), 135-144, 2006 | 169 | 2006 |
| Examining the role of brand equity in business markets: A model, research propositions, and managerial implications J Kim, DA Reid, RE Plank, R Dahlstrom Journal of Business-to-Business Marketing 5 (3), 65-89, 1999 | 90 | 1999 |
| Moderating effects of prior knowledge on the perceived diagnosticity of beliefs derived from implicit versus explicit product claims FR Kardes, J Kim, JS Lim Journal of Business Research 29 (3), 219-224, 1994 | 88 | 1994 |
| Explaining context effects on choice using a model of comparative judgment M Bhargava, J Kim, RK Srivastava Journal of Consumer Psychology 9 (3), 167-177, 2000 | 78 | 2000 |
| The unrealized value of incentivized eWOM recommendations J Kim, G Naylor, E Sivadas, V Sugumaran Marketing Letters 27, 411-421, 2016 | 75 | 2016 |
| A framework for building brand equity online for pure‐play B2C retailers and services J Kim, S Sharma, K Setzekorn International Journal on Media Management 4 (2), 123-133, 2002 | 66 | 2002 |
| The impact of inferences on product evaluations: Replication and extension JS Lim, RW Olshavsky, J Kim Journal of Marketing Research 25 (3), 308-316, 1988 | 65 | 1988 |
| The role of brands in recruitment: A mixed-brand strategy approach J Kim, KM York, JS Lim Marketing letters 22, 165-179, 2011 | 54 | 2011 |
| A multi-method study of social ties and crowdfunding success: Opening the black box to get the cash inside M Simon, SJ Stanton, JD Townsend, J Kim Journal of Business Research 104, 206-214, 2019 | 44 | 2019 |
| Impact of consumers' confidence in judgements about missing information on product evaluations JS Lim, J Kim Journal of Business Research 25 (3), 215-229, 1992 | 32 | 1992 |
| Two sources of overconfidence: Incorporating disconfirming feedback in an entrepreneurial context M Simon, J Kim Journal of Small Business Strategy (archive only) 27 (3), 9-24, 2017 | 29 | 2017 |
| Consumer expertise and the vividness effect: Implications for judgment and inference. J Kim, FR Kardes, PM Herr Advances in Consumer Research 18 (1), 1991 | 28 | 1991 |
| Consumer Expertise and the Perceived Diagnosticity of Inferences. FR Kardes, J Kim, JS Lim Advances in Consumer Research 19 (1), 1992 | 27 | 1992 |
| Incentivized methods to generate electronic word-of-mouth: Implications for the resort industry SJ Stanton, J Kim, JC Thor, X Deng International Journal of Hospitality Management 78, 142-149, 2019 | 25 | 2019 |
| Advertising productivity: developing an agenda for research J Kim, M Bhargava, S Ramaswami International Journal of Advertising 20 (4), 431-454, 2001 | 13 | 2001 |
| Out of the building, into the fire: An analysis of cognitive biases during entrepreneurial interviews T Chen, M Simon, J Kim, B Poploskie New England Journal of Entrepreneurship 18 (1), 59-70, 2015 | 11 | 2015 |
| When it's right to be" wrong": The effects of overconfidence and planning on product performance in a dynamic environment M Simon, J Kim, SM Houghton, X Deng Journal of Small Business Strategy (archive only) 22 (1), 21-46, 2011 | 10 | 2011 |
