| When less is more: the impact of macro and micro social media influencers’ disclosure S Kay, R Mulcahy, J Parkinson Journal of marketing management 36 (3-4), 248-278, 2020 | 519 | 2020 |
| Gamification and serious games within the domain of domestic energy consumption: A systematic review D Johnson, E Horton, R Mulcahy, M Foth Renewable and Sustainable Energy Reviews 73, 249-264, 2017 | 319 | 2017 |
| Designing gamified apps for sustainable consumption: A field study R Mulcahy, R Russell-Bennett, D Iacobucci Journal of Business Research 106, 377-387, 2020 | 129 | 2020 |
| ‘Go with the flow’for gamification and sustainability marketing L Whittaker, R Mulcahy, R Russell-Bennett International Journal of Information Management 61, 102305, 2021 | 119 | 2021 |
| Online support for vulnerable consumers: a safe place? J Parkinson, L Schuster, R Mulcahy, HM Taiminen Journal of Services Marketing 31 (4/5), 412-422, 2017 | 83 | 2017 |
| Designing gamified transformative and social marketing services: An investigation of serious m-games RF Mulcahy, R Russell-Bennett, N Zainuddin, KA Kuhn Journal of Service Theory and Practice 28 (1), 26-51, 2018 | 71 | 2018 |
| The role of emotional value for reading and giving eWOM in altruistic services J Previte, R Russell-Bennett, R Mulcahy, C Hartel Journal of Business Research 99, 157-166, 2019 | 65 | 2019 |
| Are households ready to engage with smart home technology? R Mulcahy, K Letheren, R McAndrew, C Glavas, R Russell-Bennett The Role of Smart Technologies in Decision Making, 4-33, 2022 | 64 | 2022 |
| Household energy efficiency interventions: A systematic literature review R McAndrew, R Mulcahy, R Gordon, R Russell-Bennett Energy Policy 150, Article 112136, 2021 | 54 | 2021 |
| ‘Touch it, swipe it, shake it’: does the emergence of haptic touch in mobile retailing advertising improve its effectiveness? RF Mulcahy, AS Riedel Journal of Retailing and Consumer Services 54, 101613, 2020 | 53 | 2020 |
| Electronic games: can they create value for the moderate drinking brand? R Mulcahy, R Russell-Bennett, S Rundle-Thiele Journal of Social Marketing 5 (3), 258-278, 2015 | 53 | 2015 |
| The influence of neophobia and enduring food involvement on travelers' perceptions of wellbeing—Evidence from international visitors to Iran S Pourfakhimi, Z Nadim, G Prayag, R Mulcahy International Journal of Tourism Research, https://doi.org/10.1002/jtr.2391, 2020 | 47 | 2020 |
| Transformative gamification services for social behavior brand equity: a hierarchical model A Tanouri, R Mulcahy, R Russell-Bennett Journal of Service Theory and Practice 29 (2), 122-141, 2019 | 47 | 2019 |
| How does serious m‐game technology encourage low‐income households to perform socially responsible behaviors? A Yam, R Russell‐Bennett, M Foth, R Mulcahy Psychology & Marketing 34 (4), 394-409, 2017 | 46 | 2017 |
| A transformative value co-creation framework for online services J Parkinson, RF Mulcahy, L Schuster, H Taiminen Journal of Service Theory and Practice 29 (3), 353-374, 2019 | 44 | 2019 |
| Transformative value and the role of involvement in gamification and serious games for well-being RF Mulcahy, N Zainuddin, R Russell-Bennett Journal of Service Management 32 (2), 218-245, 2021 | 42 | 2021 |
| Travelling alone or travelling far? Meso-level value co-creation by social marketing and for-profit organisations J French, R Russell-Bennett, R Mulcahy Journal of Social Marketing 7 (3), 280-296, 2017 | 39 | 2017 |
| Consumers experiencing vulnerability: a state of play in the literature A Riedel, D Messenger, D Fleischman, R Mulcahy Journal of Services Marketing 36 (2), 110-128, 2021 | 37 | 2021 |
| Man vs machine: how artificial intelligence in banking influences consumer belief in financial advice G Northey, V Hunter, R Mulcahy, K Choong, M Mehmet International Journal of Bank Marketing 40 (6), 1182-1199, 2022 | 35 | 2022 |
| The rise of deepfakes: A conceptual framework and research agenda for marketing L Whittaker, K Letheren, R Mulcahy Australasian Marketing Journal 29 (3), 204-214, 2021 | 35 | 2021 |
Rebekah Russell-BennettUniversity of CanberraVerified email at canberra.edu.au
