Rory Mulcahy
Rory Mulcahy
Lecturer of Marketing, University of the Sunshine Coast
Vahvistettu sähköpostiosoite verkkotunnuksessa
Gamification and serious games within the domain of domestic energy consumption: A systematic review
D Johnson, E Horton, R Mulcahy, M Foth
Renewable and Sustainable Energy Reviews 73, 249-264, 2017
Online support for vulnerable consumers: a safe place?
J Parkinson, L Schuster, R Mulcahy, HM Taiminen
Journal of Services Marketing, 2017
Electronic games: can they create value for the moderate drinking brand?
R Mulcahy, R Russell-Bennett, S Rundle-Thiele
Journal of Social Marketing, 2015
How does serious m‐game technology encourage low‐income households to perform socially responsible behaviors?
A Yam, R Russell‐Bennett, M Foth, R Mulcahy
Psychology & Marketing 34 (4), 394-409, 2017
Designing gamified transformative and social marketing services
RF Mulcahy, R Russell-Bennett, N Zainuddin, KA Kuhn
Journal of Service Theory and Practice, 2018
Designing gamified apps for sustainable consumption: A field study
R Mulcahy, R Russell-Bennett, D Iacobucci
Journal of Business Research 106, 377-387, 2020
When less is more: the impact of macro and micro social media influencers’ disclosure
S Kay, R Mulcahy, J Parkinson
Journal of Marketing Management 36 (3-4), 248-278, 2020
Travelling alone or travelling far?
J French, R Russell-Bennett, R Mulcahy
Journal of Social Marketing, 2017
‘Touch it, swipe it, shake it’: Does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?
RF Mulcahy, AS Riedel
Journal of Retailing and Consumer Services 54, 2020
The role of emotional value for reading and giving eWOM in altruistic services
J Previte, R Russell-Bennett, R Mulcahy, C Hartel
Journal of Business Research 99, 157-166, 2019
Rules of (household) engagement: technology as manager, assistant and intern
K Letheren, R Russell-Bennett, R Mulcahy, R McAndrew
European Journal of Marketing 53 (9), 1934-1961, 2019
Does more sense make sense? An empirical test of high and low interactive retail technology
A Riedel, RF Mulcahy
Journal of Services Marketing, 2019
A transformative value co-creation framework for online services
J Parkinson, RF Mulcahy, L Schuster, H Taiminen
Journal of Service Theory and Practice, 2019
Reduce your juice: A digital social marketing programme for reducing residential electricity use
R Russell-Bennett, R Mulcahy, R McAndrew, T Swinton, JA Little, ...
Social Marketing: Rebels with a Cause (3rd Edition).[3rd ed.], 346-356, 2018
Are households ready to engage with smart home technology?
R Mulcahy, K Letheren, R McAndrew, C Glavas, R Russell-Bennett
Journal of Marketing Management 35 (15-16), 1370-1400, 2019
Transformative gamification services for social behavior brand equity: A hierarchical model
A Tanouri, R Mulcahy, R Russell-Bennett
Journal of Service Theory and Practice, 2019
Money or mind? What matters most in influencing low-income earners to be energy efficient?
R Russell-Bennett, R Mulcahy, JA Little, T Swinton
Journal of Social Marketing, 2018
Taking advantage of electricity pricing signals in the digital age: Householders have their say. A summary report
R Russell-Bennett, R Mulcahy, R McAndrew, K Letheren, T Swinton, ...
Queensland University of Technology, 2017
Balancing entertainment and behaviour value: M-games as a social marketing agent of change
R Mulcahy, R Russell-Bennett, KA Kuhn
Proceedings of the 2014 Australian and New Zealand Marketing Academy …, 2014
Gaming attribute preferences in social marketing programmes
T Dietrich, R Mulcahy, K Knox
Journal of Social Marketing, 2018
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Artikkelit 1–20