Seuraa
Rory Mulcahy
Rory Mulcahy
Muut nimetRory Francis Mulcahy
Vahvistettu sähköpostiosoite verkkotunnuksessa usc.edu.au
Nimike
Viittaukset
Viittaukset
Vuosi
When less is more: the impact of macro and micro social media influencers’ disclosure
S Kay, R Mulcahy, J Parkinson
Journal of marketing management 36 (3-4), 248-278, 2020
5002020
Gamification and serious games within the domain of domestic energy consumption: A systematic review
D Johnson, E Horton, R Mulcahy, M Foth
Renewable and Sustainable Energy Reviews 73, 249-264, 2017
3192017
Designing gamified apps for sustainable consumption: A field study
R Mulcahy, R Russell-Bennett, D Iacobucci
Journal of Business Research 106, 377-387, 2020
1272020
‘Go with the flow’for gamification and sustainability marketing
L Whittaker, R Mulcahy, R Russell-Bennett
International Journal of Information Management 61, 102305, 2021
1172021
Online support for vulnerable consumers: a safe place?
J Parkinson, L Schuster, R Mulcahy, HM Taiminen
Journal of Services Marketing 31 (4/5), 412-422, 2017
832017
Designing gamified transformative and social marketing services: An investigation of serious m-games
RF Mulcahy, R Russell-Bennett, N Zainuddin, KA Kuhn
Journal of Service Theory and Practice 28 (1), 26-51, 2018
712018
Are households ready to engage with smart home technology?
R Mulcahy, K Letheren, R McAndrew, C Glavas, R Russell-Bennett
The Role of Smart Technologies in Decision Making, 4-33, 2022
642022
The role of emotional value for reading and giving eWOM in altruistic services
J Previte, R Russell-Bennett, R Mulcahy, C Hartel
Journal of Business Research 99, 157-166, 2019
642019
Household energy efficiency interventions: A systematic literature review
R McAndrew, R Mulcahy, R Gordon, R Russell-Bennett
Energy Policy 150, Article 112136, 2021
532021
‘Touch it, swipe it, shake it’: does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?
RF Mulcahy, AS Riedel
Journal of Retailing and Consumer Services 54, 101613, 2020
532020
Electronic games: can they create value for the moderate drinking brand?
R Mulcahy, R Russell-Bennett, S Rundle-Thiele
Journal of Social Marketing 5 (3), 258-278, 2015
532015
Transformative gamification services for social behavior brand equity: a hierarchical model
A Tanouri, R Mulcahy, R Russell-Bennett
Journal of Service Theory and Practice 29 (2), 122-141, 2019
472019
The influence of neophobia and enduring food involvement on travelers' perceptions of wellbeing—Evidence from international visitors to Iran
S Pourfakhimi, Z Nadim, G Prayag, R Mulcahy
International Journal of Tourism Research, https://doi.org/10.1002/jtr.2391, 2020
462020
How does serious m‐game technology encourage low‐income households to perform socially responsible behaviors?
A Yam, R Russell‐Bennett, M Foth, R Mulcahy
Psychology & Marketing 34 (4), 394-409, 2017
462017
A transformative value co-creation framework for online services
J Parkinson, RF Mulcahy, L Schuster, H Taiminen
Journal of Service Theory and Practice 29 (3), 353-374, 2019
432019
Transformative value and the role of involvement in gamification and serious games for well-being
RF Mulcahy, N Zainuddin, R Russell-Bennett
Journal of Service Management 32 (2), 218-245, 2021
422021
Travelling alone or travelling far? Meso-level value co-creation by social marketing and for-profit organisations
J French, R Russell-Bennett, R Mulcahy
Journal of Social Marketing 7 (3), 280-296, 2017
392017
Consumers experiencing vulnerability: a state of play in the literature
A Riedel, D Messenger, D Fleischman, R Mulcahy
Journal of Services Marketing 36 (2), 110-128, 2021
372021
Rules of (household) engagement: technology as manager, assistant and intern
K Letheren, R Russell-Bennett, RF Mulcahy, R McAndrew
European Journal of Marketing 53 (9), 1934-1961, 2019
352019
Message framing effects on sustainable consumer behaviour: a systematic review and future research directions for social marketing
ES Florence, D Fleischman, R Mulcahy, M Wynder
Journal of Social Marketing 12 (4), 623-652, 2022
342022
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Artikkelit 1–20