Edwina Luck
Edwina Luck
Senior Lecturer, QUT, Brisbane
Vahvistettu sähköpostiosoite verkkotunnuksessa qut.edu.au
IMC: Has anything really changed? A new perspective on an old definition
E Luck, J Moffatt
Journal of Marketing Communications 15 (5), 311-325, 2009
Integrated Marketing Communications with Online Study Tools 12 Months
B Chitty, W Chitty, E Luck, N Barker, AM Sassenberg, TA Shimp, ...
Cengage AU, 2017
What advertisers need to know about the iYGeneration: An Australian perspective
E Luck, S Mathews
Journal of Promotion Management 16 (1-2), 134-147, 2010
Developing a Second Life virtual field trip for university students: an action research approach
S Mathews, L Andrews, E Luck
Educational Research 54 (1), 17-38, 2012
Online environmental citizenship: Blogs, green marketing and consumer sentiment in the 21st Century
E Luck, A Ginanti
Electronic Green Journal 1 (35), 2013
Engaging social customers–Influencing new marketing strategies for social media information sources
B Gligorijevic, E Luck
International Conference on E-business Technology and Strategy, 25-40, 2012
An investigation of problem-solving support and relaxation motivations on e-WOM
S Labsomboonsiri, S Mathews, E Luck
Journal of Marketing Communications 23 (3), 273-292, 2017
WorkChoices, ImageChoices and the marketing of new industrial relations legislation
J Bailey, K Townsend, E Luck
Work, Employment and Society 23 (2), 285-304, 2009
The electronic village: the digital challenges in communication strategies for sporting organisations
E Buchanan, E Luck
International Journal of Business Environment 2 (2), 258-279, 2008
Green marketing Communities and Blogs: Mapping consumer's attitudes for future sustainable marketing
E Luck, A Giyanti
Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC …, 2009
The social media (r) evolution: Obama's political campaign
E Luck, J Beaton, J Moffatt
Proceedings of the 2010 Global Marketing Conference, 1-20, 2010
Defining entertainment: an approach
A McKee, C Collis, T Nitins, M Ryan, S Harrington, B Duncan, J Carter, ...
Creative Industries Journal 7 (2), 108-120, 2014
IMC: Has anything really changed
E Luck, J Moffatt
A new perspective on an old, 2009
The IMC concept meets political marketing: building brand relationships
E Luck, SL Chapman
Political Marketing Conference, 2003
Building a brand relationship with voters: the need for IMC within political parties
C Patti, E Luck, SL Chapman
Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and …, 2003
Sporting Organisations: Do they need to communicate with members?
EM Luck, EJ Buchanan
3CMedia: Journal of Community, Citizen's and Third Sector Media and …, 2008
Co-branding strategies for luxury fashion brands: Missoni for Target
E Luck, G Muratovski, L Hedley
Global Fashion Brands: Style, Luxury & History 1 (1), 41-56, 2014
The IMC concept and political marketing: Building a brand relationship with voters
E Luck, S Chapman
Proceedings of the 6th Annual Political Marketing Conference, 1-22, 2003
Internet resources and capabilities: Japanese SME risk-taking, industry and performance
SW Mathews, M Maruyama, Y Sakurai, R Bebenroth, E Luck, HL Chen, ...
Asia Pacific Business Review 24 (5), 675-692, 2018
The effectiveness of product placement within the immersive environment
P Mahyari, J Drennan, E Luck
Proceedings of the European Marketing Academy (EMAC) 38th Conference 2009, 1-8, 2009
Järjestelmä ei voi suorittaa toimenpidettä nyt. Yritä myöhemmin uudelleen.
Artikkelit 1–20