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Matthew Shaner
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Do we have to get along to innovate? The influence of multilevel social cohesion on new product and new service development.
MB Shaner, L Beeler, CH Noble
Journal of Product Innovation Management 33 (S1), 148-165, 2016
312016
Multilateral alliances and innovation output: The importance of equity and technological scope
S Xu, AP Fenik, MB Shaner
Journal of Business Research 67 (11), 2403-2410, 2014
262014
Capitalizing on faith: A cross-cultural examination of consumer responses to the use of religious symbols in advertising
M Kalliny, S Ghanem, M Shaner, B Boyle, B Mueller
Journal of Global Marketing 33 (3), 158-176, 2020
172020
Exploring the need for (extreme) speed: Motivations for and outcomes of discontinuous NPD acceleration
MB Shaner, AP Fenik, CH Noble, KB Lee
Journal of Marketing Management 36 (7-8), 727-761, 2020
82020
Managing the Co-creation of innovation: the influence of team regulatory style and reflexivity on customer idea selection and innovation outcomes
MB Shaner
42015
Challenging the Good Life: An Institutional Theoretic Investigation of Consumers’ Transformational Process Toward Sustainable Living
D Ezell, V Bush, MB Shaner, S Vitell, J Huang
Journal of Business Ethics 183 (3), 783-804, 2023
32023
How Religious Symbols in Commercial Messages Resonate with Consumers: A Cross-Cultural Analysis,”
M Kalliny, S Ghanem, B Boyle, B Mueller
The 14th International Conference on Research in Advertising Conference …, 2015
22015
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