| Transforming celebrities through social media: the role of authenticity and emotional attachment CM Kowalczyk, KR Pounders Journal of product & brand management 25 (4), 345-356, 2016 | 347 | 2016 |
| Understanding the relationships between social media influencers and their followers: the moderating role of closeness BJ Taillon, SM Mueller, CM Kowalczyk, DN Jones Journal of Product & Brand Management 29 (6), 767-782, 2020 | 253 | 2020 |
| Insight into the motivation of selfie postings: Impression management and self-esteem K Pounders, CM Kowalczyk, K Stowers European Journal of Marketing 50 (9/10), 1879-1892, 2016 | 245 | 2016 |
| The moderating role of celebrity worship on attitudes toward celebrity brand extensions CM Kowalczyk, MB Royne Journal of Marketing Theory and Practice 21 (2), 211-220, 2013 | 67 | 2013 |
| Improving student group marketing presentations: A modified Pecha Kucha approach J Oliver, C Kowalczyk Marketing Education Review 23 (1), 55-58, 2013 | 30 | 2013 |
| Are products more real on reality shows? An exploratory study of product placement in reality television programming CM Kowalczyk, MB Royne Journal of Current Issues & Research in Advertising 33 (2), 248-266, 2012 | 21 | 2012 |
| Understanding the antecedents to luxury brand consumer behavior CM Kowalczyk, NA Mitchell Journal of Product & Brand Management 31 (3), 438-453, 2022 | 20 | 2022 |
| Exploring the influence of mothers’ attitudes toward advertising on children's consumption of screen media CM Kowalczyk, MB Royne International Journal of Consumer Studies 40 (5), 610-617, 2016 | 12 | 2016 |
| Milk, juice, or cola? Exploring the effect of product placement on children’s attitudes and behavior MB Royne, CM Kowalczyk, M Levy, AK Fox Health Marketing Quarterly 34 (2), 128-141, 2017 | 11 | 2017 |
| Understanding key factors motivating customers to purchase brands via brand apps: A service dominant logic perspective TP Tran, MK May, CM Kowalczyk Services Marketing Quarterly 43 (1), 67-86, 2022 | 7 | 2022 |
| Gleaning: Turning food waste at farms into marketable products CM Kowalczyk, BJ Taillon, L Hearn Food waste management: Solving the wicked problem, 347-366, 2020 | 6 | 2020 |
| Understanding the luxury Brand consumer: a proposed conceptual framework NA Mitchell, C Kowalczyk Building Consumer-Brand Relationship in Luxury Brand Management, 1-23, 2021 | 4 | 2021 |
| Celebrities as Brands: Exploring the Role of Celebrities in Marketing and Advertising CM Kowalczyk | 3 | 2011 |
| I don’t think it’s real: exploring the genres of reality programming: an abstract CM Kowalczyk, AK Fox Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 2 | 2018 |
| CELEBRITY BRANDS: THE MODERATING ROLE OF CELEBRITY WORSHIP ON ATTITUDES AND INTENTIONS C Kowalczyk Enhancing Knowledge Development in Marketing, 311, 2010 | 2 | 2010 |
| The Impact of Compressing MBA Courses on Student Satisfaction: Empirical Results W Swart, CM Kowalczyk Education Sciences 14 (4), 388, 2024 | | 2024 |
| The Impact of Compressing MBA Courses on Student Satisfaction: Empirical Results. Educ. Sci. 2024, 14, 388 W Swart, CM Kowalczyk | | 2024 |
| Navigating farm waste problems: introducing the Gleaning Innovation Framework SM Mueller, CM Kowalczyk, BJ Taillon, WJ Rowe International Journal of Retail & Distribution Management, 2023 | | 2023 |
| Enhancing Perceptions Toward In-Home Artificial Intelligence Devices Through Trust: Anthropomorphism and Non-Branded Device Messages S Ketron, B Taillon, C Kowalczyk ACR North American Advances, 2018 | | 2018 |
| Driven By Big Data: Are Our Students Prepared? Requiring Technology Coursework in University Sales Programs: An Abstract CM Kowalczyk, J Cicala Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | | 2018 |
