| The benefit of becoming friends: Complaining after service failures leads customers with strong ties to increase loyalty N Umashankar, MK Ward, DW Dahl Journal of Marketing 81 (6), 79-98, 2017 | 130 | 2017 |
| Do loyal customers really pay more for services? N Umashankar, Y Bhagwat, V Kumar Journal of the Academy of Marketing Science 45, 807-826, 2017 | 106 | 2017 |
| Choosing the right target: Relative preferences for resource similarity and complementarity in acquisition choice Y Yu, N Umashankar, VR Rao Strategic Management Journal 37 (8), 1808-1825, 2016 | 104 | 2016 |
| Assessing the influence of economic and customer experience factors on service purchase behaviors V Kumar, N Umashankar, KH Kim, Y Bhagwat Marketing Science 33 (5), 673-692, 2014 | 89 | 2014 |
| Developing customer service innovations for service employees: the effects of NSD characteristics on internal innovation magnitude N Umashankar, R Srinivasan, D Hindman Journal of Service Research 14 (2), 164-179, 2011 | 66 | 2011 |
| Marketplace literacy as a pathway to a better world: evidence from field experiments in low-access subsistence marketplaces M Viswanathan, N Umashankar, A Sreekumar, A Goreczny Journal of Marketing 85 (3), 113-129, 2021 | 49 | 2021 |
| How and why the collaborative consumption of food leads to overpurchasing, overconsumption, and waste JR Parker, N Umashankar, MG Schleicher Journal of Public Policy & Marketing 38 (2), 154-171, 2019 | 44 | 2019 |
| Despite efficiencies, mergers and acquisitions reduce firm value by hurting customer satisfaction N Umashankar, SC Bahadir, S Bharadwaj Journal of Marketing 86 (2), 66-86, 2022 | 38 | 2022 |
| Anticipated vs. actual synergy in merger partner selection and post-merger innovation VR Rao, Y Yu, N Umashankar Marketing Science 35 (6), 934-952, 2016 | 37 | 2016 |
| Digital acoustic surveillance for early detection of respiratory disease outbreaks in Spain: a protocol for an observational study JC Gabaldon-Figueira, J Brew, DH Doré, N Umashankar, J Chaccour, ... BMJ open 11 (7), e051278, 2021 | 19 | 2021 |
| Tracing the evolution & projecting the future of in-store marketing V Kumar, N Umashankar, I Park Shopper Marketing and the Role of In-Store Marketing, 27-56, 2014 | 19 | 2014 |
| Designing social interventions to improve newcomer adjustment: Insights from the Indian sex worker community N Umashankar, R Srinivasan Journal of Public Policy & Marketing 32 (2), 271-285, 2013 | 16 | 2013 |
| Acoustic surveillance of cough for detecting respiratory disease using artificial intelligence JC Gabaldón-Figueira, E Keen, G Giménez, V Orrillo, I Blavia, DH Doré, ... ERJ open research 8 (2), 2022 | 13 | 2022 |
| Cross-buying after product failure recovery? Depends on how you feel about it N Umashankar, R Srinivasan, JR Parker Journal of Marketing Theory and Practice 24 (1), 1-22, 2016 | 13 | 2016 |
| Enhancing financial performance: the power of customer metrics V Kumar, N Umashankar Handbook of marketing and finance, 2012 | 8 | 2012 |
| Understanding customer participation dynamics: The case of the subscription box N Umashankar, KH Kim, T Reutterer Journal of Marketing 87 (5), 719-735, 2023 | 4 | 2023 |
| There’s something in a name: Value relevance of congruent ticker symbols R Srinivasan, N Umashankar Customer Needs and Solutions 1, 241-252, 2014 | 4 | 2014 |
| CRM metrics and strategies to enhance performance in service industries V Kumar, N Umashankar, JWB Choi Handbook of Service Marketing Research, 135-165, 2014 | 3 | 2014 |
| Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media N Umashankar, D Grewal, A Guha, TR Bohling Journal of Marketing Research 61 (2), 307-329, 2024 | 2 | 2024 |
| Continuous cough monitoring with AI. Cases: treatment response, smoking cessation and COVID-19 JC Gabaldón-Figueira, M Galvosas, V Orrillo, I Blavia, J Chaccour, ... European Respiratory Journal 60 (suppl 66), 2022 | 2 | 2022 |
Raji SrinivasanProfessor of Marketing, University of Texas at Austin, Austin, TexasVerified email at mccombs.utexas.edu
