| PERCEIVED BENEFITS OF CUSTOMER LOYALTY PROGRAMS: VALIDATING THE SCALE IN THE INDIAN CONTEXT. S Bose, VG Rao Management & Marketing 6 (4), 2011 | 109 | 2011 |
| Effect of Sales Promotions on Consumer Preferences-The Moderating Role of Price Perceptions and Deal Proneness (A Study of FMCG Products). VG Rao Vilakshan: The XIMB Journal of Management 6 (1), 2009 | 32 | 2009 |
| Impact of SMEs Green Supply Chain Practice Adoption on SMEs Firm and Environmental Performance KSVGR Mukesh Kumar Mishra, Dibyendu Choudhury Theoretical Economics Letters, 9 (9), 1901-1919, 2019 | 26 | 2019 |
| Impact of strategic and tactical green marketing orientation on SMEs performance D Choudhury, VG Rao, MK Mishra Theoretical economics letters 9, 1633-1650, 2019 | 22 | 2019 |
| Compulsive buying tendencies in normal consumers The Indian experience. VG Rao Vilakshan: The XIMB Journal of Management 10 (1), 2013 | 22 | 2013 |
| Comparison of Traditional and Online Travel Services: A Concept Note. JSK Chakravarthi, V Gopal IUP Journal of Business Strategy 9 (1), 2012 | 22 | 2012 |
| How to develop emotional attachment amongst patients towards hospitals? A qualitative investigation in the context of emerging Indian market A Sarkar, JG Sarkar, KSVG Rao Journal of Asia Business Studies 10 (3), 213-229, 2016 | 19 | 2016 |
| Consumer confusion in mobile application buying: The moderating role of need for cognition T Ghosh, VG Rao International Journal of E-Business Research (IJEBR) 10 (4), 52-70, 2014 | 17 | 2014 |
| Application of the Resource-Based View: A Case of an Indian Pharma Multinational. M Reddy, VG Rao IUP Journal of Business Strategy 11 (1), 2014 | 17 | 2014 |
| Brand desire and brand jealousy: Routes to persuasion A Sarkar, GR Krishna, KS Rao The Marketing Review 14 (3), 265-278, 2014 | 15 | 2014 |
| Service Quality in e-Commerce and Strategic Advantage: An Empirical Assessment. AS Rao, VG Rao IUP Journal of Business Strategy 10 (2), 2013 | 14 | 2013 |
| Training Sales Professionals: Challenges in the 21st Century. VG Rao IUP Journal of Soft Skills 4, 2010 | 14 | 2010 |
| The skeptic consumer: Is information presented through advertisement and online reviews perceived differently R Dwesar, V Rao Asia Pacific Marketing Review 3 (1), 19-29, 2014 | 4 | 2014 |
| Viewer Responses to Television Commercials-an Indian Perspective. VG Rao Vilakshan: The XIMB Journal of Management 7 (1), 2010 | 3 | 2010 |
| Communication Strategies in a Downturn. VG Rao ICFAI Journal of Soft Skills 3 (2), 2009 | 3 | 2009 |
| ZYNE GROWTH PANGS IN A COMMODITISED MARKET KSVRJC Vajjhala Venkata Gopal, Harisankar Muralidharan ASIAN JOURNAL OF MANAGEMENT CASES, 1-14, 2022 | | 2022 |
| Insider versus outsider–who is better? The case of Zyne furnishings GV Vajjhala, KS Venu Gopal Rao Emerald Emerging Markets Case Studies 11 (4), 1-19, 2021 | | 2021 |
| MBA Mentorship in India: Mentee Expectations S Pradhan, S Bose, M Bashir, R Paul, V Rao Journal of Organizational Behavior Education 14, 215-236, 2021 | | 2021 |
| KRAFT FOODS IN INDIA–BRAND OREO'S MARKETING CHALLENGES VG Rao, G Radhakrishna IMTCJ, 19, 2014 | | 2014 |
| Journal of Asia Business Studies ASJGS KS, VG Rao | | |
Abhigyan SarkarIMT GhaziabadVerified email at imt.edu
Abhigyan SarkarIMT GhaziabadVerified email at imt.edu