Value of special issues in the journal of business research: A bibliometric analysis MA Khan, D Pattnaik, R Ashraf, I Ali, S Kumar, N Donthu Journal of business research 125, 295-313, 2021 | 142 | 2021 |
The use and misuse of student samples: An empirical investigation of European marketing research R Ashraf, D Merunka Journal of Consumer Behaviour 16 (4), 295-308, 2017 | 115 | 2017 |
The impact of customer‐company identification on consumer reactions to new corporate initiatives: The case of brand extensions R Ashraf, D Merunka Marketing Intelligence & Planning 31 (5), 489-507, 2013 | 39 | 2013 |
A Bibliometric Review of the Special Issues of Psychology & Marketing: 1984‐2020 MA Khan, I Ali, R Ashraf Psychology & Marketing 37 (9), 1144-1170, 2020 | 37 | 2020 |
Do identity-based perceptions lead to brand avoidance? A cross-national investigation MA Khan, R Ashraf, A Malik Asia Pacific Journal of Marketing and Logistics 31 (4), 1095-1117, 2019 | 37 | 2019 |
Knowledge creation dynamics of technological forecasting and social change special issues R Ashraf, MA Khan, RA Khuhro, ZA Bhatti Technological Forecasting and Social Change 180, 121663, 2022 | 15 | 2022 |
Consumer involvement with corporate ads vs product ads: a cross-national study R Ashraf, N Albert, D Merunka, MA Khan Asia Pacific Journal of Marketing and Logistics 32 (2), 322-342, 2020 | 6 | 2020 |
Mapping the service recovery research landscape: A bibliometric‐based systematic review M Mir, R Ashraf, TA Syed, S Ali, R Nawaz Psychology & Marketing 40 (10), 2060-2087, 2023 | 3 | 2023 |
A cross-national investigation of psychological factors of donor behavior: the case of university endowment funds MA Khan, R Ashraf, TAS Baazeem Journal of Applied Research in Higher Education 14 (2), 679-692, 2022 | 2 | 2022 |
Cross National Re-Investigation of Consumer Involvement for Corporate and Product Ads: Evidence from France, Pakistan and USA R Ashraf, N Albert, D Merunka 2016 Global Marketing Conference at Hong Kong, 281-281, 2016 | 1 | 2016 |
Haleeb: Rejuvenating the Market Leader of the Past U Usman, R Ashraf, MA Khan Asian Journal of Management Cases 18 (2), 109-125, 2021 | | 2021 |
Consumer Behaviours Under On-Going Terror Threats NC Chen, R Ashraf 2020 Global Marketing Conference at Seoul, 226-231, 2020 | | 2020 |
Union railways: Ad spot pricing dilemma?(B) R Ashraf, S Yousaf Asian Journal of Management Cases 15 (2), 184-195, 2018 | | 2018 |
5-B: Coping With On-Going Terror and Threats: Resilience, Place Attachment, and Behaviors NC Chen, R Ashraf ACR North American Advances, 2017 | | 2017 |
Union Railways: Selling Advertising Rights on Trains and Stations R Ashraf, A Zahid, ZA Khawaja, S Yousaf Asian Journal of Management Cases, 0972820116656932, 2016 | | 2016 |
The impact of customer‐company identification on consumer reactions to new corporate initiatives TC Melewar, R Ashraf, D Merunka Marketing Intelligence and Planning 31 (5), 489-507, 2013 | | 2013 |