| The pursuit of counterfeited luxury: An examination of the negative side effects of close consumer–brand connections P Randhawa, RJ Calantone, CM Voorhees Journal of Business Research 68 (11), 2395-2403, 2015 | 129 | 2015 |
| Fool’s gold? Assessing the impact of the value of airline loyalty programs on brand equity perceptions and share of wallet CM Voorhees, RC White, M McCall, P Randhawa Cornell Hospitality Quarterly 56 (2), 202-212, 2015 | 60 | 2015 |
| The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the US automotive industry AH Kirca, P Randhawa, MB Talay, MB Akdeniz International Journal of Research in Marketing 37 (2), 421-439, 2020 | 55 | 2020 |
| Hospitality Service Innovations in Private Clubs P Randhawa, MR Kim, C Voorheen, R Cichy, J Koenigsfeld, J Perdue Cornell Hospitality Quarterly 57 (1), 93-110, 2016 | 40 | 2016 |
| Service innovations: What the managers believe and what the customers say P Randhawa, MR Kim, RF Cichy Journal of Hospitality Marketing & Management 26 (2), 186-206, 2017 | 31 | 2017 |
| Breakeven time on new product launches: An investigation of the drivers and impact on firm performance RJ Calantone, P Randhawa, CM Voorhees Journal of Product Innovation Management 31, 94-104, 2014 | 26 | 2014 |
| Assessing the effects of service variability on consumer confidence and behavior CM Voorhees, JM Beck, P Randhawa, KB DeTienne, SA Bone Journal of Service Research 24 (3), 405-420, 2021 | 10 | 2021 |
| The roles of workplace friendship and supervisory interactional justice in the relationship between workplace envy and service outcomes P Randhawa, HS Lee Services Marketing Quarterly 42 (1-2), 20-37, 2021 | 9 | 2021 |
| Interactive effects of product and brand portfolios on firm value P Randhawa, AH Kirca, MB Talay, MB Akdeniz Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 5 | 2017 |
| Effects of customer relationship management on service innovation: moderating role of managers’ risk-taking behavior and interaction frequency P Randhawa Journal of Hospitality Marketing & Management 33 (2), 190-207, 2024 | 4 | 2024 |
| New wine from old grapes: innovation in the eco-friendly B2C space M Chaudhuri, RJ Calantone, P Randhawa Journal of International Consumer Marketing 27 (2), 99-122, 2015 | 1 | 2015 |
| Customer-firm relationships: Working two sides of the story P Randhawa Michigan State University, 2014 | | 2014 |
