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Wei Hutchinson
University of Westminster
Verified email at westminster.ac.uk -
Homepage
Digital Marketing
sensory marketing
electronic word of mouth
digital influencers
Generation Z
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Investigating the impact of food tourism vlogger entrepreneurs' language characteristics on audiences' attitude and behaviours
W Hutchinson, E Djafarova, S Liu, M Abdelrahman
International Journal of Entrepreneurial Behavior & Research 30 (2/3), 735-772
, 2024
2024
Do Rich Sensory Narrative Cues Affect Audiences’ Food Travel Vlog Narrative Transportation, Attitude, and Food Destination Visit Intention?
WL Hutchinson
PQDT-Global
, 2022
2022
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