Isadora Gasparin

2019202020212022202320241 1 4 19 22 13

Cristiane PizzuttiMarketing ProfessorVerified email at ufrgs.br
Mika YrjöläUniversity Lecturer, Faculty of Management and Business, Tampere UniversityVerified email at tuni.fi
Larissa BeckerAssistant Professor in Marketing, Hanken School of EconomicsVerified email at hanken.fi
Ekaterina PaninaPostdoctoral Researcher, University of TurkuVerified email at utu.fi
Elina JaakkolaProfessor of Marketing, Turku School of Economics, University of TurkuVerified email at utu.fi
Luiz Antonio SlongoSeverino Slongo e Bromilda Tereza Cavichioli SlongoVerified email at ea.ufrgs.br

Isadora Gasparin

PhD candidate - Federal University of Rio Grande do Sul and University of Turku

Verified email at utu.fi


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Challenging the" integration imperative": A customer perspective on omnichannel journeys I Gasparin, E Panina, L Becker, M Yrjölä, E Jaakkola, C Pizzutti Journal of Retailing and Consumer Services 64, 102829, 2022	50	2022
Buy-online-and-pick-up-in-store: review and insights from adopting a cross-channel strategy I GASPARIN, JB Azevedo, LA Slongo XLIII Encontro Da ANPAD- EnANPAD, 1-17, 2019	4	2019
Omnichannel as a consumer-based marketing strategy I Gasparin, LA Slongo Revista de Administração Contemporânea 27, e220327, 2023	3	2023
Effects of perceived channel integration on customer response in omnichannel retailing I Gasparin	3	2020
Channel Integration and Loyalty in Omnichannel Retailing: The Role of Customer Experience I Gasparin, LA Slongo CLAV 2020, 2020		2020
REDE DE ASSESSORIA EMPRESARIAL-ESCOLA DE ADMINISTRAÇÃO AS Caetano, AGM Andrade, CV Müller, DA Alves, I Gasparin, ... Salão de Extensão (21.: 2020: Porto Alegre, RS). Caderno de resumos. Porto …, 2020		2020

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