Barbara Wooldridge
Barbara Wooldridge
Associate Professor Marketing, University of Texas at Tyler
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Cited by
Cited by
Exploring the intention to use computers: An empirical investigation of the role of intrinsic motivation, extrinsic motivation, and perceived ease of use
MH Fagan, S Neill, BR Wooldridge
Journal of Computer Information Systems 48 (3), 31-37, 2008
An empirical investigation into the relationship between computer self-efficacy, anxiety, experience, support and usage
MH Fagan, S Neill, BR Wooldridge
Journal of Computer Information Systems 44 (2), 95-104, 2004
Leading the diverse workforce: Profit, prospects and progress
VE McCuiston, BR Wooldridge, CK Pierce
Leadership & Organization Development Journal, 2004
A new dualistic approach to brand passion: Harmonious and obsessive
KR Swimberghe, M Astakhova, BR Wooldridge
Journal of Business Research 67 (12), 2657-2665, 2014
Guest perceptions of hotel quality: determining which employee groups count most
MD Hartline, BR Wooldridge, KC Jones
Cornell Hotel and Restaurant Administration Quarterly 44 (1), 43-52, 2003
Understanding unethical retail disposition practice and restraint from the consumer perspective
MS Rosenbaum, R Kuntze, BR Wooldridge
Psychology & Marketing 28 (1), 29-52, 2011
Drivers of customer relationships in quick-service restaurants: The role of corporate social responsibility
KR Swimberghe, BR Wooldridge
Cornell Hospitality Quarterly 55 (4), 354-364, 2014
The role of climate and socialization in developing interfunctional coordination
BR Wooldridge, BD Minsky
The Learning Organization, 2002
Actual and ideal-self congruence and dual brand passion
M Astakhova, KR Swimberghe, BR Wooldridge
Journal of Consumer Marketing, 2017
Purchase of global shampoo brands and the impact of country of origin on Lebanese consumers
IJ Zbib, BR Wooldridge, ZU Ahmed, Y Benlian
Journal of Product & Brand Management, 2010
The role of company image as brand equity
B Ross‐Wooldridge, MP Brown, BD Minsky
Corporate Communications: An International Journal 9 (2), 159-167, 2004
Improving financial literacy in college of business students: modernizing delivery tools
R Kuntze, CK Wu, BR Wooldridge, YO Whang
International Journal of Bank Marketing, 2019
The power of perception an active/Experiential learning Exercise for principles of Marketing
BR Wooldridge
Marketing Education Review 16 (2), 5-7, 2006
Selection criteria of Lebanese consumers in the global snack food industry: country of origin perceptions
IJ Zbib, BR Wooldridge, ZU Ahmed, S Benlian
Journal of Consumer Marketing 27 (2), 139-156, 2010
Manufacturer rebate and channel coordination in O2O retailing
Z Pei, BR Wooldridge, KR Swimberghe
Journal of Retailing and Consumer Services 58, 102268, 2021
It is not always about brand: Design-driven consumers and their self-expression
KAK Byun, RP Jones, BR Wooldridge
Journal of Retailing and Consumer Services 43, 296-303, 2018
Passion as an excuse to procrastinate: A cross-cultural examination of the relationships between Obsessive Internet passion and procrastination
DH Doty, BR Wooldridge, M Astakhova, MH Fagan, MG Marinina, ...
Computers in Human Behavior 102, 103-111, 2020
Training: key to effective reservations
BJ Ross
Cornell Hotel and Restaurant Administration Quarterly 31 (3), 71-79, 1990
Golden duck awards: An interactive game to facilitate class participation
BR Wooldridge
Marketing Education Review 18 (1), 15-17, 2008
Sharing consumers’ brand storytelling: influence of consumers’ storytelling on brand attitude via emotions and cognitions
JHJ Hong, J Yang, BR Wooldridge, AD Bhappu
Journal of Product & Brand Management 31 (2), 265-278, 2021
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