‪Bright Senanu‬ - ‪Google Scholar‬

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	All	Since 2019
Citations	21	21
h-index	3	3
i10-index	0	0

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12

6

2022202320244 11 5

Co-authors

Thomas Anning-Dorson, PhDAssociate ProfessorVerified email at wits.ac.za
Bedman Narteh, PhDProfessor of Marketing, University of GhanaVerified email at ug.edu.gh
Nii Nookwei TackieUniversity of Media, Arts and Communication - Institute of JournalismVerified email at gij.edu.gh

Bright Senanu

Bright Senanu

University of Media, Arts and Communication

Verified email at gij.edu.gh

Wellbeing Marketing Management Strategic Management Digital Business


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Banking sector reforms and customer switching intentions: Evidence from the Ghanaian banking industry B Senanu, B Narteh Journal of Financial Services Marketing 28 (1), 15-29, 2023	9	2023
Social media insights for non-luxury fashion SMEs in emerging markets: evidence from young consumers B Senanu, T Anning-Dorson, NN Tackie Journal of Fashion Marketing and Management: An International Journal, 2023	6	2023
Marketing communication planning for SMEs in emerging markets B Senanu, T Anning-Dorson Marketing Communications in Emerging Economies, Volume II: Conceptual Issues …, 2022	5	2022
Celebrity political party endorsement and voter behaviour: a post-election empirical evidence B Senanu, P Yao Amu, H Ampomah Mensah Journal of Marketing Communications, 1-24, 2023	1	2023

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Articles 1–4