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Anca E Cretu
Anca E Cretu
PhD cand.
Verified email at nottingham.ac.uk
Title
Cited by
Cited by
Year
The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective
AE Cretu, RJ Brodie
Industrial marketing management 36 (2), 230-240, 2007
16782007
Chapter 7 Brand image, corporate reputation, and customer value
AE Cretu, RJ Brodie
Business-To-Business Brand Management: Theory, Research and Executivecase …, 2009
392009
Brand Image, Corporate Reputation and Customer Value: An Empirical Investigation in Business-to-business Context
AE Cretu
University of Auckland, 2004
2004
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Articles 1–3