Veena Chattaraman
Veena Chattaraman
Professor of Consumer and Design Science, Auburn University
Vahvistettu sähköpostiosoite verkkotunnuksessa
The role of product brand image and online store image on perceived risks and online purchase intentions for apparel
M Aghekyan-Simonian, S Forsythe, WS Kwon, V Chattaraman
Journal of Retailing and Consumer Services 19 (3), 325-331, 2012
Preferences for aesthetic attributes in clothing as a function of body image, body cathexis and body size
V Chattaraman, NA Rudd
Clothing and Textiles Research Journal 24 (1), 46-61, 2006
Data-driven services marketing in a connected world
V Kumar, V Chattaraman, C Neghina, B Skiera, L Aksoy, A Buoye, ...
Journal of Service Management 24 (3), 330-352, 2013
Virtual agents in retail web sites: Benefits of simulated social interaction for older users
V Chattaraman, WS Kwon, JE Gilbert
Computers in Human Behavior 28 (6), 2055-2066, 2012
Ethnic identity, consumption of cultural apparel, and self‐perceptions of ethnic consumers
V Chattaraman, SJ Lennon
Journal of Fashion Marketing and Management: An International Journal, 2008
Social identity salience: Effects on identity‐based brand choices of Hispanic consumers
V Chattaraman, SJ Lennon, NA Rudd
Psychology & Marketing 27 (3), 263-284, 2010
Identity salience and shifts in product preferences of Hispanic consumers: Cultural relevance of product attributes as a moderator
V Chattaraman, NA Rudd, SJ Lennon
Journal of Business Research 62 (8), 826-833, 2009
Age, body size, body image, and fit preferences of male consumers
V Chattaraman, KP Simmons, PV Ulrich
Clothing and Textiles Research Journal 31 (4), 291-305, 2013
Should AI-Based, conversational digital assistants employ social-or task-oriented interaction style? A task-competency and reciprocity perspective for older adults
V Chattaraman, WS Kwon, JE Gilbert, K Ross
Computers in Human Behavior 90, 315-330, 2019
The malleable bicultural consumer: Effects of cultural contexts on aesthetic judgments
V Chattaraman, NA Rudd, SJ Lennon
Journal of Consumer Behaviour: An International Research Review 9 (1), 18-31, 2010
Virtual agents in e‐commerce: representational characteristics for seniors
V Chattaraman, WS Kwon, JE Gilbert, SI Shim
Journal of Research in Interactive Marketing, 2011
Conceptualization and measurement of millennial's social signaling and self‐signaling for socially responsible consumption
O Johnson, V Chattaraman
Journal of Consumer Behaviour 18 (1), 32-42, 2019
Brand and category design consistency in brand extensions
YS Goh, V Chattaraman, S Forsythe
Journal of Product & Brand Management, 2013
Predicting purchase decisions based on spatio-temporal functional MRI features using machine learning
Y Wang, V Chattaraman, H Kim, G Deshpande
IEEE Transactions on Autonomous Mental Development 7 (3), 248-255, 2015
Virtual shopping agents
V Chattaraman, WS Kwon, JE Gilbert, Y Li
Journal of Research in Interactive Marketing, 2014
Virtual sales associates for mature consumers: Technical and social support in e-retail service interactions
SI Shim, WS Kwon, V Chattaraman, JE Gilbert
Clothing and Textiles Research Journal 30 (3), 232-248, 2012
Form ‘defines’ function: Neural connectivity between aesthetic perception and product purchase decisions in an fMRI study
V Chattaraman, G Deshpande, H Kim, KR Sreenivasan
Journal of Consumer Behaviour 15 (4), 335-347, 2016
Too new or too complex? Why consumers’ aesthetic sensitivity matters in apparel design evaluation
C Seifert, V Chattaraman
Journal of Fashion Marketing and Management, 2017
The lens of the lab: Design challenges in scientific software
F Queiroz, R Spitz
International Journal of Design Management and Professional Practice 10 (3 …, 2016
Internet Use and Perceived Impact on Quality of Life among Older Adults: A Phenomenological Investigation.
V Chattaraman, WS Kwon, J Gilbert
International Journal of Health, Wellness & Society 2 (3), 2012
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Artikkelit 1–20