| Inviting consumers to downsize fast-food portions significantly reduces calorie consumption J Schwartz, J Riis, B Elbel, D Ariely Health Affairs 31 (2), 399-407, 2012 | 234 | 2012 |
| What Are Likes Worth? A Facebook Page Field Experiment D Mochon, K Johnson, J Schwartz, D Ariely Journal of Marketing Research 54 (2), 306-317, 2017 | 222 | 2017 |
| From the commercial to the communal: Reframing taboo trade-offs in religious and pharmaceutical marketing A Peter McGraw, JA Schwartz, PE Tetlock Journal of Consumer Research 39 (1), 157-173, 2012 | 170 | 2012 |
| Healthier by precommitment J Schwartz, D Mochon, L Wyper, J Maroba, D Patel, D Ariely Psychological Science 25 (2), 538-546, 2014 | 163 | 2014 |
| The influence of irrelevant anchors on the judgments and choices of doctors and patients NT Brewer, GB Chapman, JA Schwartz, GR Bergus Medical Decision Making 27 (2), 203-211, 2007 | 128 | 2007 |
| Are consumers too trusting? The effects of relationships with expert advisers J Schwartz, MF Luce, D Ariely Journal of Marketing Research 48 (SPL), S163-S174, 2011 | 103 | 2011 |
| Are more options always better? The attraction effect in physicians' decisions about medications JA Schwartz, GB Chapman Medical Decision Making 19 (3), 315-323, 1999 | 71 | 1999 |
| The hot–cold decision triangle: A framework for healthier choices H Yang, Z Carmon, B Kahn, A Malani, J Schwartz, K Volpp, B Wansink Marketing Letters 23 (2), 457-472, 2012 | 59 | 2012 |
| Gain without pain: The extended effects of a behavioral health intervention D Mochon, J Schwartz, J Maroba, D Patel, D Ariely Management Science 63 (1), 58-72, 2017 | 57 | 2017 |
| Better medicine by default C Ansher, D Ariely, A Nagler, M Rudd, J Schwartz, A Shah Medical Decision Making 34 (2), 147-158, 2014 | 54 | 2014 |
| What’s the value of a like LK John, D Mochon, O Emrich, J Schwartz Harvard business review 95 (2), 108-115, 2017 | 51 | 2017 |
| Price inferences for sacred versus secular goods: Changing the price of medicine influences perceived health risk A Samper, JA Schwartz Journal of Consumer Research 39 (6), 1343-1358, 2013 | 45 | 2013 |
| A behavioral blueprint for improving health care policy G Loewenstein, D Hagmann, J Schwartz, K Ericson, JB Kessler, ... Behavioral Science & Policy 3 (1), 53-66, 2017 | 31 | 2017 |
| The effects of accountability on bias in physician decision making: Going from bad to worse J Schwartz, G Chapman, N Brewer, G Bergus Psychonomic bulletin & review 11, 173-178, 2004 | 25 | 2004 |
| The importance of construct validity in consumer research D Mochon, J Schwartz Journal of Consumer Psychology 30 (1), 208-214, 2020 | 22 | 2020 |
| Targeted calorie message promotes healthy beverage consumption better than charity incentive P Policastro, T Palm, J Schwartz, G Chapman Obesity 25 (8), 1428-1434, 2017 | 14 | 2017 |
| Preference reversals resulting from a market value heuristic J Boothe, JA Schwartz, GB Chapman Marketing Theory 7 (1), 27-38, 2007 | 11 | 2007 |
| Life Is a Battlefield JA Schwartz, D Ariely The Independent Review 20 (3), 377-382, 2016 | 9* | 2016 |
| Health decision making J Schwartz Consumer Psychology Review 1 (1), 107-122, 2018 | 8 | 2018 |
| Choosing among employer-sponsored health plans: What drives employee choices? J Schwartz, NM Hadler, D Ariely, JC Huber, T Emerick Journal of occupational and environmental medicine 55 (3), 305-309, 2013 | 8 | 2013 |
