Altaf Merchant, Ph.D.
Altaf Merchant, Ph.D.
Professor of Marketing, Milgard School of Business, University of Washington, Tacoma
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Cited by
Cited by
Effects of advertising-evoked vicarious nostalgia on brand heritage
A Merchant, G Rose
Journal of Business Research, 2012
Charitable organizations' storytelling influence on donors' emotions and intentions
A Merchant, JB Ford, A Sargeant
Journal of Business Research 63 (7), 754-762, 2010
Emphasizing brand heritage: Does it work? And how?
GM Rose, A Merchant, UR Orth, F Horstmann
Journal of Business Research 69 (2), 936-943, 2016
Cognitive outcomes of brand heritage: A signaling perspective
F Pecot, A Merchant, P Valette-Florence, V De Barnier
Journal of Business Research 85, 304-316, 2018
Writing an impactful review article: what do we know and what do we need to know?
J Paul, A Merchant, YK Dwivedi, G Rose
Journal of Business Research 133, 337-340, 2021
How Personal Nostalgia Influences Giving to Charity
A Merchant
Old Dominion University, 2008
How Strong is the Pull of the Past: Measuring Personal Nostalgia Evoked by Advertising
A Merchant, K LaTour, JB Ford, MS LaTour
Journal of Advertising Research, 2013
Nostalgia drives donations: The power of charitable appeals based on emotions and intentions
JB Ford, A Merchant
Journal of Advertising Research 50 (4), 450-459, 2010
Nostalgia and giving to charity: A conceptual framework for discussion and research
A Merchant, J Ford
International Journal of Nonprofit and Voluntary Sector Marketing 13 (1), 13-30, 2008
‘The good old days’: An examination of nostalgia in Facebook posts
S Davalos, A Merchant, GM Rose, BJ Lessley, AM Teredesai
International Journal of Human-Computer Studies 83, 83-93, 2015
Don’t Forget to say Thank You’: The Effect of an Acknowledgement on Donor Relationships
A Merchant, JB Ford, A Sargeant
Journal of Marketing Management 26 (7-8), 593-611, 2010
The cross-cultural scale development process: The case of brand-evoked nostalgia in Belgium and the United States
JB Ford, A Merchant, AL Bartier, M Friedman
Journal of Business Research 83, 19-29, 2018
Effect of university heritage and reputation on attitudes of prospective students
A Merchant, GM Rose, G Moody, L Mathews
International Journal of Nonprofit and Voluntary Sector Marketing 20 (1), 25-37, 2015
Fantasy in food advertising targeted at children
GM Rose, A Merchant, A Bakir
Journal of Advertising 41 (3), 75-90, 2012
A ten-year retrospective of advertising research productivity, 1997-2006
JB Ford, A Merchant
Journal of Advertising 37 (3), 69-94, 2008
Preservation, rejuvenation, or confusion? Changing package designs for heritage brands
UR Orth, GM Rose, A Merchant
Psychology & Marketing 36 (9), 831-843, 2019
Development and validation of an emic scale to measure ad-evoked nostalgia in France
A Merchant, JB Ford, C Dianoux, JL Herrmann
International Journal of Advertising 35 (4), 706-729, 2016
The impact of time and planning orientation on an individual's recreational shopper identity and shopping behavior
K Karande, A Merchant
Journal of marketing theory and practice 20 (1), 59-72, 2012
The impact of time orientation on consumer innovativeness in the United States and India
A Merchant, G Rose, M Rose
Journal of Marketing Theory and Practice 22 (3), 325-338, 2014
Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India
V Jain, A Merchant, S Roy, J Ford
Journal of Business Research 99, 140-156, 2019
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