| Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users E Djafarova, C Rushworth Computers in human behavior 68, 1-7, 2017 | 2197 | 2017 |
| ‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry E Djafarova, T Bowes Journal of retailing and consumer services 59, 102345, 2021 | 483 | 2021 |
| ‘Instafamous’–credibility and self-presentation of micro-celebrities on social media E Djafarova, O Trofimenko Information, communication & society 22 (10), 1432-1446, 2019 | 456 | 2019 |
| Exploring ethical consumption of Generation Z: Theory of planned behaviour E Djafarova, S Foots Young Consumers, 2022 | 123 | 2022 |
| Exploring the relationships between self-presentation and self-esteem of mothers in social media in Russia E Djafarova, O Trofimenko Computers in Human Behavior 73, 20-27, 2017 | 92 | 2017 |
| Why do advertisers use puns? A linguistic perspective E Djafarova Journal of Advertising Research 48 (2), 267-275, 2008 | 70 | 2008 |
| Chinese students' decision-making process: A case of a Business School in the UK B Rudd, E Djafarova, T Waring The International Journal of Management Education 10 (2), 129-138, 2012 | 67 | 2012 |
| The contribution of figurative devices to representation of tourism images E Djafarova, HC Andersen Journal of Vacation Marketing 14 (4), 291-303, 2008 | 42 | 2008 |
| Credibility of digital influencers on YouTube and Instagram E Djafarova, N Matson International Journal of Internet Marketing and Advertising 15 (2), 131-148, 2021 | 27 | 2021 |
| Visual images of metaphors in tourism advertising E Djafarova, HC Andersen Tourism and visual culture 2, 35-43, 2010 | 25 | 2010 |
| Can you be mindful? The effectiveness of mindfulness-driven interventions in enhancing the digital resilience to fake news on COVID-19 P Rodrigo, EO Arakpogun, MC Vu, F Olan, E Djafarova Information Systems Frontiers, 1-21, 2022 | 24 | 2022 |
| The role of figurative language use in the representation of tourism services E Djafarova Athens Journal of Tourism 4 (1), 35-50, 2017 | 18 | 2017 |
| Is YouTube advertising effective: context of travel industry E Djafarova, K Kramer Athens Journal of Tourism 7 (2), 1-17, 2020 | 17 | 2020 |
| Language in tourism advertising: the contribution of figures of speech to the representation of tourism E Djafarova PQDT-UK & Ireland, 2008 | 12 | 2008 |
| Exploring the Credibility of Fitness Instagram Micro-Celebrities on Young British Males E Djafarova, M Thompson Athens Journal of Mass Media and Communications 6 (2), 131-14, 2020 | 10 | 2020 |
| Development and opportunities for ecotourism in Russia O Trofimenko, E Djafarova Tourism in South East Europe, 2011 | 10 | 2011 |
| Language of tourism advertising: A pragmatic approach E Djafarova, T Waring Tourism Analysis 17 (2), 233-237, 2012 | 8 | 2012 |
| YouTube advertising: Exploring its effectiveness E Djafarova, K Kramer The Marketing Review 19 (1-2), 127-145, 2019 | 7 | 2019 |
| Exploring user-generated images in online reviews of hotels E Djafarova, B Deluce Tourism Analysis 23 (3), 323-335, 2018 | 6 | 2018 |
| Multidimensional Sports Spectators Segmentation and Social Media Marketing B Schmid, C Kexel, E Djafarova International Journal of Economics and Management Engineering 10 (8), 2683-2686, 2016 | 3 | 2016 |
