| Online service quality dimensions and their relationships with satisfaction: A content analysis of customer reviews of securities brokerage services Z Yang, X Fang International journal of service industry management 15 (3), 302-326, 2004 | 1017 | 2004 |
| An examination of different explanations for the mere exposure effect X Fang, S Singh, R Ahluwalia Journal of consumer research 34 (1), 97-103, 2007 | 460 | 2007 |
| Examining the trait and functional motive antecedents of four gambling activities: Slot machines, skilled card games, sports betting, and promotional games X Fang, JC Mowen Journal of Consumer Marketing 26 (2), 121-131, 2009 | 174 | 2009 |
| Trait superstition and consumer behavior: Re‐conceptualization, measurement, and initial investigations BD Carlson, JC Mowen, X Fang Psychology & Marketing 26 (8), 689-713, 2009 | 95 | 2009 |
| A hierarchical model approach for identifying the trait antecedents of general gambling propensity and of four gambling-related genres JC Mowen, X Fang, K Scott Journal of Business Research 62 (12), 1262-1268, 2009 | 76 | 2009 |
| The impact of warnings, disclaimers, and product experience on consumers’ perceptions of dietary supplements MJ Mason, DL Scammon, X Fang Journal of Consumer Affairs 41 (1), 74-99, 2007 | 70 | 2007 |
| The effect of brand alliance portfolio on the perceived quality of an unknown brand X Fang, S Mishra ACR North American Advances, 2002 | 68 | 2002 |
| Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brand S Mishra, SN Singh, X Fang, B Yin Journal of Product & Brand Management 26 (2), 159-176, 2017 | 45 | 2017 |
| Power distance belief and brand personality evaluations X Wang, X Wang, X Fang, Q Jiang Journal of Business Research 84, 89-99, 2018 | 44 | 2018 |
| Multiple brand alliances: A portfolio diversification perspective BS Gammoh, KE Voss, X Fang Journal of Product & Brand Management 19 (1), 27-33, 2010 | 44 | 2010 |
| Implicit Consumer Animosity: A Primary Validation1 H Cai, X Fang, Z Yang, H Song Journal of Applied Social Psychology 42 (7), 1651-1674, 2012 | 42 | 2012 |
| Visual product aesthetics: A hierarchical analysis of its trait and value antecedents and its behavioral consequences JC Mowen, X Fang, K Scott European Journal of Marketing 44 (11/12), 1744-1762, 2010 | 40 | 2010 |
| Narcissism predicts impulsive buying: phenotypic and genetic evidence H Cai, Y Shi, X Fang, YLL Luo Frontiers in Psychology 6, 144469, 2015 | 35 | 2015 |
| Exploring factors influencing logo effectiveness: An experimental inquiry X Fang, JC Mowen Advances in Consumer Research 32, 161, 2005 | 31 | 2005 |
| Building brands through brand alliances: Combining warranty information with a brand ally X Fang, BS Gammoh, KE Voss Journal of Product & Brand Management 22 (2), 153-160, 2013 | 23 | 2013 |
| Applying interactional psychology to salesforce management: a socialization illustration DT Donavan, X Fang, N Bendapudi, SN Singh Qualitative Market Research: An International Journal 7 (2), 139-152, 2004 | 23 | 2004 |
| How does a brand ally affect consumer evaluations of a focal brand? KE Voss, BS Gammoh, X Fang Psychology & Marketing 29 (12), 929-940, 2012 | 19 | 2012 |
| Examining consumer responses to cross-border brand acquisitions X Fang, X Wang European Journal of Marketing 52 (7/8), 1727-1749, 2018 | 17 | 2018 |
| Necessary evil: a strategy to manage dysfunctional customer behavior YS Huang, X Fang, R Liu Journal of Services Marketing 36 (5), 741-753, 2022 | 13 | 2022 |
| Touch or click? The effect of direct and indirect human-computer interaction on consumer responses J Wu, Y Zhu, X Fang, P Banerjee Journal of Marketing Theory and Practice 32 (2), 158-173, 2024 | 2 | 2024 |
