| Exploring social media engagement behaviors in the context of luxury brands I Pentina, V Guilloux, AC Micu Journal of Advertising 47 (1), 55-69, 2018 | 326 | 2018 |
| Measurable emotions: How television ads really work: Patterns of reactions to commercials can demonstrate advertising effectiveness AC Micu, JT Plummer Journal of Advertising Research 50 (2), 137-153, 2010 | 203 | 2010 |
| The shape of marketing research in 2021 AC Micu, K Dedeker, I Lewis, R Moran, O Netzer, JT Plummer, J Rubinson | 45 | 2011 |
| Leveraging news and advertising to introduce new brands on the web AC Micu, E Thorson Journal of Interactive Advertising 9 (1), 14-26, 2008 | 32 | 2008 |
| Examining search as opposed to experience goods when investigating synergies of internet news articles and banner ads AC Micu, I Pentina Internet Research 25 (3), 378-398, 2015 | 20 | 2015 |
| Understanding social media: The effect of belief type and product type on consumers’ social media use CC Micu, MR Sciandra, A Micu Journal of Marketing Theory and Practice 27 (1), 55-66, 2019 | 19 | 2019 |
| Integrating advertising and news about the brand in the online environment: are all products the same? AC Micu, I Pentina Journal of Marketing Communications 20 (3), 159-175, 2014 | 16 | 2014 |
| Theoretical approaches in internet advertising research AC Micu | 16 | 2007 |
| Testing for a synergistic effect between online publicity and advertising in an integrated marketing communications context AC Micu University of Missouri--Columbia, 2005 | 11 | 2005 |
| On the road to a new effectiveness model: Measuring emotional responses to television advertising AC Micu, JT Plummer, WA Cook Advertising Research Foundation, 2007 | 10 | 2007 |
| Building customer equity in a multichannel world: The strategic content engagement process C Schraft, AC Micu White Paper, 2010 | 9 | 2010 |
| Telling the brand story: Including news articles in online promotional strategies AC Micu | 8 | 2010 |
| What do consumers tweet about? The role of product type and brand belief type on user-generated content CC Micu, T Chowdhury, A Micu, A Chaudhuri International Journal of Marketing and Business Communication 6 (2), 1-7, 2017 | 4 | 2017 |
| How Did This Ad Get in My Browser? A Theoretical Examination of Online Targeting and Segmentation Practices as They Relate to Media Planning on the Internet AC Micu American Academy of Advertising. Conference. Proceedings, 208, 2005 | 2 | 2005 |
| The Effect of Situation, Person and Store Influences on Willingness to Buy: The Role of Emotion and Reason A Chaudhuri, C Micu, A Micu Journal of Marketing Development and Competitiveness 11 (4), 2017 | 1 | 2017 |
| The History and Structure of Advertising Higher Education in Romania AC Micu, M Moraru | 1 | 2014 |
| In the mood for a commercial break? A model of consumer response to television commercials during sensitive news AC Micu, E Thorson, M Antecol | 1 | 2009 |
| Fostering effective collaboration between faculty and marketing staff for institutional success AC Micu Journal of Education Advancement & Marketing 8 (4), 331-344, 2024 | | 2024 |
| Advertising Higher Education in Romania AC Micu, M Moraru | | 2014 |
| A LOOK AT TWO THEORETICAL APPROACHES WHEN INVESTIGATING INTERNET BRAND ADVERTISING AND NEWS SYNERGIES AC Micu, I Pentina American Academy of Advertising. Conference. Proceedings (Online), 24, 2012 | | 2012 |
Iryna PentinaUniversity of ToledoVerified email at utoledo.edu
