Memo to marketers: Quantitative evidence for change: How user-generated content really affects brands G Christodoulides, C Jevons, J Bonhomme Journal of advertising research 52 (1), 53-64, 2012 | 556 | 2012 |
Universities: a prime example of branding going wrong C Jevons Journal of Product & Brand Management 15 (7), 466-467, 2006 | 331 | 2006 |
Global branding and strategic CSR: an overview of three types of complexity M Polonsky, C Jevons International marketing review 26 (3), 327-347, 2009 | 330 | 2009 |
Internet‐enabled international marketing: A small business network perspective S Poon, C Jevons Journal of Marketing Management 13 (1-3), 29-41, 1997 | 317 | 1997 |
Aesthetic theory and logo design: examining consumer response to proportion across cultures N Pittard, M Ewing, C Jevons International Marketing Review 24 (4), 457-473, 2007 | 284 | 2007 |
Trust, brand equity and brand reality in internet business relationships: an interdisciplinary approach C Jevons, M Gabbott Journal of marketing management 16 (6), 619-634, 2000 | 239 | 2000 |
Understanding issue complexity when building a socially responsible brand MJ Polonsky, C Jevons European business review 18 (5), 340-349, 2006 | 197 | 2006 |
Names, brands, branding: beyond the signs, symbols, products and services C Jevons Journal of product & brand management 14 (2), 117-118, 2005 | 161 | 2005 |
Customer and brand manager perspectives on brand relationships: a conceptual framework C Jevons, M Gabbott, L De Chernatony Journal of Product & Brand Management 14 (5), 300-309, 2005 | 143 | 2005 |
The voice of the consumer speaks forcefully in brand identity: User-generated content forces smart marketers to listen G Christodoulides, C Jevons, P Blackshaw Journal of advertising research 51 (1 50th Anniversary Supplement), 101-111, 2011 | 141 | 2011 |
The duality of political brand equity M Phipps, J Brace‐Govan, C Jevons European Journal of Marketing 44 (3/4), 496-514, 2010 | 134 | 2010 |
Brand trust: a cross-national validation in Germany, India, and South Africa SM Hegner, C Jevons Journal of Product & Brand Management 25 (1), 58-68, 2016 | 133 | 2016 |
Brand death: A developmental model of senescence MT Ewing, CP Jevons, EL Khalil Journal of Business Research 62 (3), 332-338, 2009 | 62 | 2009 |
Brand community in search of theory: An endless spiral of ambiguity M Gabbott, C Jevons Marketing Theory 9 (1), 119-122, 2009 | 43 | 2009 |
Shop often, buy little: The Vietnamese reaction to supermarket retailing H McDonald, P Darbyshire, C Jevons Journal of Global Marketing 13 (4), 53-71, 2000 | 29 | 2000 |
The impact of user generated content on consumer based brand equity J Bonhomme, G Christodoulides, C Jevons | 28 | 2010 |
The middle years slump: Addressing student-reported barriers to academic progress C Jevons, S Lindsay Higher Education Research & Development 37 (6), 1156-1170, 2018 | 26 | 2018 |
Non-sponsored brand-related user-generated content: effects and mechanisms of consumer engagement NS Davcik, D Langaro, C Jevons, R Nascimento Journal of Product & Brand Management 31 (1), 163-174, 2022 | 25 | 2022 |
Towards an integrated definition of" brand" CP Jevons Thought Leaders International Conference on Brand Management, 2007 | 25 | 2007 |
Brand expertise and perceived consistency reversals on vertical line extensions: The moderating role of extension direction N Pontes, M Palmeira, C Jevons Journal of Retailing and Consumer Services 34, 209-218, 2017 | 23 | 2017 |