M S Balaji (Sathyaprakash Balaji Makam)
M S Balaji (Sathyaprakash Balaji Makam)
Associate Professor of Marketing, Nottingham University Business School Ningbo China
Verified email at nottingham.edu.cn - Homepage
Cited by
Cited by
Student interactions in online discussion forum: Empirical research from'media richness theory'perspective.
MS Balaji, D Chakrabarti
Journal of interactive online learning 9 (1), 2010
Determinants of negative word-of-mouth communication using social networking sites
MS Balaji, KW Khong, AYL Chong
Information & Management 53 (4), 528–540, 2016
How customers cope with service failure? A study of brand reputation and customer satisfaction
AS Sengupta, MS Balaji, BC Krishnan
Journal of Business Research 68 (3), 665-674, 2015
Value co-creation with Internet of things technology in the retail industry
MS Balaji, SK Roy
Journal of Marketing Management 33 (1-2), 7-31, 2017
Linking green skepticism to green purchase behavior
SK Goh, MS Balaji
Journal of Cleaner Production 131 (10 September), 629–638, 2016
Constituents and consequences of smart customer experience in retailing
SK Roy, MS Balaji, S Sadeque, B Nguyen, TC Melewar
Technological Forecasting and Social Change 124 (November), 257-270, 2017
Why People Participate in the Sharing Economy: An Empirical Investigation of Uber
ZWY Lee, TKH Chan, MS Balaji, A Chong
Internet Research 28 (3), 829-850, 2018
Building trust in internet banking: a trustworthiness perspective
PL Yu, MS Balaji, KW Khong
Industrial Management & Data Systems, 2015
Measuring effectiveness of customer relationship management in Indian retail banks
C Padmavathy, MS Balaji, VJ Sivakumar
International Journal of Bank Marketing, 2012
Antecedents and consequences of university brand identification
MS Balaji, SK Roy, S Sadeque
Journal of Business Research 69 (8), 3023-3032, 2016
Predictors of customer acceptance of and resistance to smart technologies in the retail sector
SK Roy, MS Balaji, A Quazi, M Quaddus
Journal of Retailing and Consumer Services 42 (May), 147-160, 2018
Managing customer citizenship behavior: A relationship perspective
MS Balaji
Journal of Strategic Marketing 22 (3), 222-239, 2014
Investing in customer loyalty: the moderating role of relational characteristics
MS Balaji
Service Business 9 (1), 17-40, 2015
Customer Satisfaction with Indian Mobile Services.
MS Balaji
IUP journal of management research 8 (10), 2009
Role of tactile and visual inputs in product evaluation: a multisensory perspective
MS Balaji, S Raghavan, S Jha
Asia Pacific Journal of Marketing and Logistics, 2011
Customer engagement behavior in individualistic and collectivistic markets
SK Roy, MS Balaji, GN Soutar, WM Lassar, R Roy
Journal of Business Research 86 (May), 281-290, 2018
Predicting Internet banking adoption in India: a perceived risk perspective
SK Roy, MS Balaji, A Kesharwani, H Sekhon
Journal of Strategic Marketing 25 (5-6), 418-438, 2017
Matching visitation-motives and restaurant attributes in casual dining restaurants
A Ponnam, MS Balaji
International Journal of Hospitality Management 37, 47-57, 2014
An investigation of online shopping experience on trust and behavioral intentions
L Hao Suan Samuel, MS Balaji, K Kok Wei
Journal of Internet Commerce 14 (2), 233-254, 2015
Building Strong Service Brands: The Hierarchical Relationship Between Brand Equity Dimensions.
MS Balaji
IUP Journal of Brand Management 8 (3), 2011
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