| Leveraging human-robot interaction in hospitality services: Incorporating the role of perceived value, empathy, and information sharing into visitors' intentions to use social … R Jouan de Kervenoael, R Hasan, A SCHWOB, E Goh Tourism Management 78 (2019), 1-15, 2019 | 387* | 2019 |
| ‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love N Palusuk, B Koles, R Hasan Journal of Marketing Management 35 (1-2), 97-129, 2019 | 181 | 2019 |
| Consumer trust and perceived risk for voice-controlled artificial intelligence: The case of Siri R Hasan, R Shams, M Rahman Journal of Business Research 131, 591-597, 2021 | 150 | 2021 |
| Excessive use of online video streaming services: Impact of recommender system use, psychological factors, and motives MR Hasan, AK Jha, Y Liu Computers in Human Behavior 80, 220-228, 2018 | 142 | 2018 |
| How a mobile app can become a catalyst for sustainable social business: The case of Too Good To Go T Vo-Thanh, M Zaman, R Hasan, R Ahmad Rather, R Lombardi, ... Technological Forecasting and Social Change 171 (120962), 2021 | 77 | 2021 |
| Brand orientation as a strategy that influences the adoption of innovation in the bottom of the pyramid market M Rahman, MR Hasan, D Floyd Strategic Change 22 (3‐4), 225-239, 2013 | 59 | 2013 |
| Services’ digitalization in the fine-dining restaurants: A cost-benefit perspective T Vo-Thanh, M Zaman, R Hasan, S Akter, VT DANG International Journal of Contemporary Hospitality Management, 2022 | 48 | 2022 |
| Smart mirror fashion technology for the retail chain transformation A Ogunjimi, M Rahman, N Islam, Hasan, Rajibul Technological Forecasting and Social Change 173 (2021), 121118, 2021 | 43 | 2021 |
| Visual cues and innovation adoption among bottom of the pyramid consumers MR Hasan, B Lowe, M Rahman Qualitative Market Research: An International Journal 20 (2), 147-157, 2017 | 37 | 2017 |
| An empirical comparison of consumer innovation adoption models: implications for subsistence marketplaces R Hasan, B Lowe, D Petrovici Journal of Public Policy & Marketing 38 (1), 61-80, 2019 | 36 | 2019 |
| Exploring tourists’ virtual reality-based brand engagement: A uses-and-gratifications perspective RA Rather, LD Hollebeek, SMC Loureiro, I Khan, R Hasan Journal of Travel Research 63 (3), 606-624, 2024 | 28 | 2024 |
| Consumer adoption of pro-poor service innovations in subsistence marketplaces R Hasan, B Lowe, D Petrovici Journal of Business Research 121, 461-475, 2020 | 20 | 2020 |
| Consumers' perceived value of healthier eating: A SEM analysis of the internalisation of dietary norms considering perceived usefulness, subjective norms, and intrinsic … R Jouan de Kervenoael, A SCHWOB, R Hasan, YS Ting Journal of Consumer Behaviour, 2020 | 20* | 2020 |
| The potential of chatbots in travel & tourism services in the context of social distancing R Hasan, K Bernadett, M Zaman, J Paul International Journal of Technology Intelligence and Planning, 2021 | 16 | 2021 |
| Exploring consumer mobile payment adoption in the bottom‐of‐the‐pyramid context: A qualitative study R Hasan, Y Liu, PJ Kitchen, M Rahman Strategic Change 28 (5), 345-353, 2019 | 15 | 2019 |
| Motives for posting fake reviews: Evidence from a cross-cultural comparison M Zaman, T Vo-Thanh, CTK Nguyen, R Hasan, S Akter, M Mariani, ... Journal of Business Research 154, 113359, 2023 | 14 | 2023 |
| How can hotels create sustainable competitive advantages? A resource-based view Z Mustafeed, VT Tan, H Rajibul, S S. M. Riad, DB Vukovic Journal of Strategic Marketing, 2022 | 14 | 2022 |
| Mobile channel as a strategic distribution channel in times of crisis: a self-determination theory perspective M Zaman, Vo-Thanh, Tan, R Hasan, M Mohiuddin Babu Journal of Strategic Marketing, 2021 | 14 | 2021 |
| Using deep learning to investigate digital behavior in culinary tourism MR Hasan, A Abdunurova, W Wang, J Zheng, SMR Shams Journal of Place Management and Development 14 (1), 43-65, 2021 | 12 | 2021 |
| Capacity building for transnationalisation of higher education: Knowledge management for organisational efficacy SMR Shams, R Hasan European Business Review 32 (3), 459-484, 2020 | 10 | 2020 |
