| Data equivalence in cross-cultural international business research: assessment and guidelines GTM Hult, DJ Ketchen, DA Griffith, CA Finnegan, T Gonzalez-Padron, ... Journal of International Business Studies 39, 1027-1044, 2008 | 460 | 2008 |
| Dynamic capabilities view: Foundations and research agenda E Cavusgil, SH Seggie, MB Talay Journal of marketing theory and practice 15 (2), 159-166, 2007 | 268 | 2007 |
| Getting to global: An evolutionary perspective of brand expansion in international markets JD Townsend, S Yeniyurt, MB Talay Journal of International Business Studies 40, 539-558, 2009 | 129 | 2009 |
| Cultural variations in the use of marketing signals: A multilevel analysis of the motion picture industry MB Akdeniz, MB Talay Journal of the Academy of Marketing Science 41, 601-624, 2013 | 113 | 2013 |
| Completing the market orientation matrix: The impact of proactive competitor orientation on innovation and firm performance A Schulze, JD Townsend, MB Talay Industrial Marketing Management 103, 198-214, 2022 | 85 | 2022 |
| Global brand architecture position and market-based performance: The moderating role of culture MB Talay, JD Townsend, S Yeniyurt Journal of International Marketing 23 (2), 55-72, 2015 | 84 | 2015 |
| Coevolutionary dynamics of automotive competition: Product innovation, change, and marketplace survival MB Talay, RJ Calantone, CM Voorhees Journal of Product Innovation Management 31 (1), 61-78, 2014 | 81 | 2014 |
| Factors influencing brand launch in a global marketplace S Yeniyurt, JD Townsend, MB Talay Journal of Product Innovation Management 24 (5), 471-485, 2007 | 68 | 2007 |
| The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the US automotive industry AH Kirca, P Randhawa, MB Talay, MB Akdeniz International Journal of Research in Marketing 37 (2), 421-439, 2020 | 49 | 2020 |
| Choice of ownership mode in joint ventures: An event history analysis from the automotive industry MB Talay, ST Cavusgil Industrial Marketing Management 38 (1), 71-82, 2009 | 40 | 2009 |
| Exploring correlates of product launch in collaborative ventures: An empirical investigation of pharmaceutical alliances MB Talay, SH Seggie, E Cavusgil Journal of Product Innovation Management 26 (4), 360-370, 2009 | 36 | 2009 |
| When do the stock market returns to new product preannouncements predict product performance? Empirical evidence from the US automotive industry MB Talay, MB Akdeniz, AH Kirca Journal of the Academy of Marketing Science 45, 513-533, 2017 | 33 | 2017 |
| In time we trust?: The effects of duration on the dynamics of trust-building processes in inter-organizational relationships MB Talay, MB Akdeniz Strategic Management Review 8 (1), 77-90, 2014 | 32 | 2014 |
| Stock market reactions to new product launches in international markets: The moderating role of culture MB Talay, MB Akdeniz, M Obal, JD Townsend Journal of International Marketing 27 (4), 81-98, 2019 | 31 | 2019 |
| Can systems integration lead to improved performance? The role of strategic alliances JMG Geleilate, RC Parente, MB Talay Industrial Marketing Management 95, 17-28, 2021 | 23 | 2021 |
| Do or die: competitive effects and Red Queen dynamics in the product survival race MB Talay, JD Townsend Industrial and Corporate Change 24 (3), 721-738, 2015 | 18 | 2015 |
| SHAREHOLDER VALUE CREATION IN INTERNATIONAL JOINT VENTURES: THE CASE OFTHE US AUTOMOTIVE INDUSTRY MB Talay, O Dalgic, T Dalgic Strategic Management Review 4 (1), 1, 2010 | 14 | 2010 |
| To launch or not to launch in recessions? Evidence from over 60 years of the automobile industry MB Talay, K Pauwels, SH Seggie MSI working paper series 12–109, Cambridge MA, 2012 | 9 | 2012 |
| Happily (N) ever after: An empirical examination of the termination of IJVs across emerging versus developed markets MB Akdeniz, MB Talay Journal of Business Research 148, 390-404, 2022 | 7 | 2022 |
| Resolving the innovation paradox: enhancing growth in technology companies MB Talay Journal of Product Innovation Management 22 (6), 540-542, 2005 | 7 | 2005 |
Billur AkdenizProfessor of Marketing, University of New HampshireVerified email at unh.edu
